Knowledgeable people are a big part of what makes NFocus the data company our customers partner with to reach their target audiences. That’s why NFocus sends its employees to national industry conferences to strengthen its knowledge base.
Mike Murphy, NFocus Lead Data Analyst, attended the National Postal Forum in San Antonio completing the Certified Direct Mail Professionals (CDMP) continuing education course. The CDMP certification further solidifies NFocus’ position as a market leader and trusted partner for direct marketing database management, data processing and postage optimization.
The CDMP certification course is sponsored by the United States Postal Service and was developed by a committee of USPS and mailing industry experts. The multi-day extensive curriculum included topics in key areas including:
- Omni-Marketing Mailing
- List and Database Management
- Response Rates
- Media Attribution
About the NPF: The National Postal Forum is the shipping and mailing industry’s premier educational venue, trade show and networking event. The four-day conference is the only event that works directly with the USPS to provide the most comprehensive educational platform possible.
Contact NFocus for more information on direct mail data and processing services.