Increase your customer base by targeting households ready to make major purchases.
Buying a home is a major event, it also triggers an influx of new spending. The NFocus New Homeowner database gives you the ability to create a targeted direct mail campaign to these in-demand consumers, helping you turn new homeowners into new customers.
During the first two years after closing on a new home, the average new homeowner spends $4,500 more than a non-mover according to a recent National Association of Home Builders report. New homeowners are making major purchases on appliances, furnishings, and home improvements, among other items.
The New Homeowner data file is compiled strictly from county courthouse deed transactions. The database includes only residential new home purchases. Lot sales, refinances, and commercial property sales are excluded from the file to enhance the targeting efficiency.
The NFocus New Homeowner file provides comprehensive coverage with data from more than 1,300 counties with in-depth coverage in the top 100 metro markets.
Recommended uses include retail, home furnishings, insurance, home repair, remodeling, and landscaping direct mail campaigns.
Access the NFocus New Homeowner data file 24/7 on the Listcounts® portal or contact your Account Manager for details
NFocus will be closed Wednesday July 4th in observance of Independence Day.
Please contact your Account Manager or Support to adjust your order schedule.
Happy 4th of July!
Postal and marketing news and notes from around the web:
The NFocus Consumer Household database offers the best option for highly targeted marketing campaigns.
The NFocus Consumer Household dataset is the industry’s most comprehensive compiled data source for household demographics for your next direct mail campaign. The file provides robust targeting options with up to five individuals at a household level and thousands of demographic combinations and selects.
The file delivers a complete targeting solution by providing one of the largest databases available – 140 million households, 235 million individuals from 31 different sources and is updated monthly.
The wide range of demographic select options include financial, individual age & date of birth, dwelling characteristics, children, lifestyle, occupation and culture.
Recommended uses include retail, insurance, financial, utilities & telecommunications, travel & hospitality, home improvement, specialty & lifestyle publications and nonprofit direct mail campaigns.
Access the NFocus Consumer Household data file 24/7 via Listcounts or contact your representative for more details.
Postal industry news and notes from around the web
The NFocus Audience NSight Report is your all-in-one detailed view of your market and your marketing road map.
It is a daunting task. You have gathered customer information but you are not sure what the next step is. Your advertisers are demanding more demographic profiles of your direct mail list.
What does the local population look like?
How do you segment your marketing to maximize your impact?
What new geographic areas can you target?
NFocus created the Audience NSight Report to answer those questions and provide comprehensive analysis of your data.
The NSight report is customized with the demographic selects that matter to you and your customers focused on your marketing footprint.
Data Selection options include:
- Property type
- Year Built
- Home Value
- Plus other data options
Target the best audience. Optimize your marketing. Expand your reach.
Contact NFocus to learn more about Audience NSight Reporting options.