Increase your customer base by targeting households ready to make major purchases.
Buying a home is a major event, it also triggers an influx of new spending. The NFocus New Homeowner database gives you the ability to create a targeted direct mail campaign to these in-demand consumers, helping you turn new homeowners into new customers.
During the first two years after closing on a new home, the average new homeowner spends $4,500 more than a non-mover according to a recent National Association of Home Builders report. New homeowners are making major purchases on appliances, furnishings, and home improvements, among other items.
The New Homeowner data file is compiled strictly from county courthouse deed transactions. The database includes only residential new home purchases. Lot sales, refinances, and commercial property sales are excluded from the file to enhance the targeting efficiency.
The NFocus New Homeowner file provides comprehensive coverage with data from more than 1,300 counties with in-depth coverage in the top 100 metro markets.
Recommended uses include retail, home furnishings, insurance, home repair, remodeling, and landscaping direct mail campaigns.