NFocus is here to help you plan for the 2019 postage rate increases.
October might be the most important month for mailers as the proposed postage rate increases are announced. The overall average proposed increase for Marketing Mail is 2.479% while Periodicals will see a 2.52% increase.
How are rates set?
The United States Postal Service filed their intended rate changes to the Postal Regulatory Commission the 2nd week of October. The PRC has up to 34 days to review the filing. The new rates are set to go into effect Sunday January 27, 2019.
Postage rates are adjusted annually and are based on the Consumer Price Index. This method of rate adjustment was set under the Postal Accountability and Enhancement Act which was signed into law in 2006 by President George W. Bush.
What can you do now?
Now is the time to plan and we are here to help. Our postal experts will examine your mailing and provide you with details on how the new rates may effect your mailing. Even though Marketing Mail is facing a proposed 2.479% overall increase, the percentage increase varies based on multiple factors including drop location and carrier route volumes. We can help you navigate all the details to uncover your individual impact.
What options do you have?
NFocus offers multiple solutions for mailers to help them manage their postage. The NFocus Smart Saturation solution allows marketers to use a highly targeted direct mail list while maintaining specific postage requirements. Mailers who need to maintain full walk sequence saturation on their lists will find ResQue’s powerful route level optimization tools extremely useful.
Contact NFocus today for more information on how the new rates could impact your mailing and help you plan your 2019 mailing strategy.