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The Data Agency


Postal News and Information, Week of June 19th

Postal and marketing news and notes from around the web:

Pinpoint Your Best Direct Mail Targets

The NFocus Consumer Household database offers the best option for highly targeted marketing campaigns.

The NFocus Consumer Household dataset is the industry’s most comprehensive compiled data source for household demographics for your next direct mail campaign.  The file provides robust targeting options with up to five individuals at a household level and thousands of demographic combinations and selects.

The file deliverNFocus Consumer Household Datas a complete targeting solution by providing one of the largest databases available – 140 million households, 235 million individuals from 31 different sources and is updated monthly.

The wide range of demographic select options include financial, individual age & date of birth, dwelling characteristics, children, lifestyle, occupation and culture.

Recommended uses include retail, insurance, financial, utilities & telecommunications, travel & hospitality, home improvement, specialty & lifestyle publications and nonprofit direct mail campaigns.

Access the NFocus Consumer Household data file 24/7 via Listcounts or contact your representative for more details.

Postal News and Information, Week of June 11th

Postal industry news and notes from around the web

Understand Your Audience and Improve Your Results

The NFocus Audience NSight Report is your all-in-one detailed view of your market and your marketing road map.

It is a daunting task.  You have gathered customer information but you are not sure what the next step is.  Your advertisers are demanding more demographic profiles of your direct mail list.

What does the local population look like?

How do you segment your marketing to maximize your impact?

What new geographic areas can you target?

NFocus created the Audience NSight Report to answer those questions and provide comprehensive analysis of your data.

The NSight report is customized with the demographic selects that matter to you and your customers focused on your marketing footprint.

Data Selection options include:NFocus Audience NSight Report

  • Consumer
    •  Economic
    • Behavioral
    • Interest
  • Property
    • Property type
    • Year Built
    • Home Value
    • Acres
  • Plus other data options

Target the best audience.  Optimize your marketing.  Expand your reach.

Contact NFocus to learn more about Audience NSight Reporting options.

NFocus at the National Postal Forum

Knowledgeable people are a big part of what makes NFocus the data company our customers partner with to reach their target audiences. That’s why NFocus sends its employees to national industry conferences to strengthen its knowledge base.

Mike Murphy, NFocus Lead Data Analyst, attended the National Postal Forum in San Antonio completing the Certified Direct Mail Professionals (CDMP) continuing education course.  The CDMP certification further solidifies NFocus’ position as a market leader and trusted partner for direct marketing database management, data processing and postage optimization.

The CDMP certification course is sponsored by the United States Postal Service and was developed by a committee of USPS and mailing industry experts.  The multi-day extensive curriculum included topics in key areas including:

  • Omni-Marketing Mailing
  • List and Database Management
  • Response Rates
  • Technology
  • Testing
  • Media Attribution

About the NPF: The National Postal Forum is the shipping and mailing industry’s premier educational venue, trade show and networking event. The four-day conference is the only event that works directly with the USPS to provide the most comprehensive educational platform possible.

Contact NFocus for more information on direct mail data and processing services.

Postal Facts and Info

Some fascinating facts about the United States Postal Service

The Postal Service processes 5,711 mailpieces every second, 493.4 million each day and 149.5 billion in 2017.

The Postal Service has 6,955 letter carriers who deliver mail entirely on foot.

There are 157.3 million delivery points in the US, up from 149.2 million in 2008.

47% of the world’s mail volume is handled by the USPS.

There are nearly 42,000 ZIP codes in the United States.

The ZIP code with the most street deliveries: 10025 in New York with over 45,000 delivery points.

19 billion postage stamps were printed in 2017.

There are more than 13,000 Main Streets in the US, the most popular street name.  Maple is second with 8,000.

The longest carrier route is in Kansas where the carrier travels 185.4 miles.

The USPS purchased 660 million rubber bands in 2017.



Direct Mail And Automotive Dealers

Direct mail continues to be an important marketing option for new car dealers.

The average new car dealer spent over $575,000 on advertising in 2017 with 7.2% being earmarked for direct mail, according to the recently released NADA Data report.

NFocus offers several data solutions to maximize any automotive direct mail campaign.

* Automotive Direct – Comprehensive database of automotive owners available with over 150 million records.  Selection options include Make/Model/Year and households In-Market to purchase a new vehicle in the next 60 days.  Access the Automotive Direct database 24/7 on the Listcounts data portal.

* Buy Back Campaigns – Append trade-in values to lift engagement with your print campaign.NFocus Automotive Direct

* Complete Data Options – Choose from household demographics, financial selects, or saturation to build the right list for the right audience.

* Postal Optimization – Our postal processing experts are here to help you maximize your postal savings.

* Match Back Analysis – Review engagement to improve future campaigns with custom match back reporting.

Contact your Account Manager today for more information on the NFocus automotive data opportunities.  Or login to your Listcounts account to access the Automotive Direct data file.




Anniversary of the Forever Stamp

April 12th marks the anniversary of the first United States Postal Service “Forever Stamp”.

The first Forever Stamp in the US went on sale on April 12, 2007 featuring the Liberty Bell and sold for 41 cents.  Forever Stamps can be used to mail a one-once letter regardless of when the stamps were purchased no matter how postage prices change in the future.  Forever Stamps are always sold at the same price as a regular first-class mail stamp.

USPS Forever StampThe USPS applied to begin developing the Forever Stamp program in 2006, it was a concept similar to the United Kingdom’s practice of issuing non-denominated stamps.

The Liberty Bell design was the only Forever Stamp in circulation until October 2010 when the second design was released featuring pine cones and evergreen trees.  All first-class stamps became Forever Stamps in 2011, with the exception of coils of 500, 3,000 and 10,000.  In 2015 the USPS expanded the concept to incorporate several other categories including postcard, additional once, and two and three once stamps.




Source: USPS

NFocus Announces Expansion of Business Development Team

NFocus is excited to announce several changes to the Office of Business Development.

Michael GregoryMichael Gregory joins NFocus in the role of Sales Executive focusing on strategic new business development.  As Sales Executive Michael will be responsible for creating custom data solutions for a wide variety of market segments.

Michael’s background includes 14 years of direct data marketing sales and management experience.

“We are thrilled to have Michael join the NFocus family,” said Tim Giese, Director of Business Development.  “The addition of Michael to the Business Development staff helps strengthen our position as the premier data agency in the marketplace.”

Michael earned his Bachelor of Science in Business Administration from Central Michigan University and his Master of Business Administration from Walsh College.  Michael lives in Michigan with his wife and two children.

James VitelaJames Vitela is also joining the NFocus family as a Sales Executive.

In the role of Sales Executive, James is responsible for growing and developing new business with printers, publishers and marketing agencies.  James’ background includes more than 15 years of sales and management experience in the financial, media and data industries.

“James is a great addition to our staff,” said Tim Giese.  “James’ varied background and experience is beneficial in helping to build partnerships across all of our key segments.”

James currently lives in Lancaster with his wife and is active in several community organizations including Big Brothers Big Sisters, The Decorative Arts Center, and the Fairfield Heritage Association.  James studied Business Administration at the University of Arkansas at Little Rock and Austin Community College.

Tiffani Rossi

Tiffani Rossi, who has been with NFocus for three years, is moving into the role of Client Growth Specialist.

As Client Growth Specialist Tiffani is focused on strategically growing our current partnerships.  She will help our clients improve their marketing efforts through optimizing campaign targeting, improving data quality, and analyzing results.

Tiffani earned a Bachelor’s degree from Park University and an Associate’s degree from Hocking College.  Tiffani was born and raised in Lancaster, Ohio where she currently lives with her husband, two kids, three dogs, two cats, a turtle, and a hamster.

“It is a very exciting time here at NFocus,” said Doug Cronin, Owner and President.  “With the addition of James and Michael, plus Tiffani’s new focus, we’re positioned to create long term success for our clients and develop new, exciting partnerships.”


NFocus Business Development Team
NFocus Business Development Team (left to right) Tim Giese, James Vitela, Michael Gregory, Tiffani Rossi

NFocus is a company rooted in strong data, supported by knowledgeable people and strengthened by innovative solutions to accelerate customer success.  Founded in 1989, NFocus has grown to process billions of postal addresses annually and work with publishers, printers and direct marketers across the country helping them understand and target their prospects.