Direct mail continues to be a popular marketing option.
48% of small and medium-sized businesses rely on direct mail as part of their overall marketing mix, according to Borrell Associates’ 2018 annual Local Advertiser Survey. Direct mail edged out other channels including radio (44%), Search Engine Marketing (40%), and online Banner Ads (37%).
Why are businesses still leveraging direct mail? Because it works.
According to the DMA’s 2017 Response Rate Report, acquisition direct mail campaigns show impressive results. These include a 30% return on investment and a 5% response rate for flat sized mail pieces.
Getting your mail piece into the right hands is key in developing an effective campaign. The NFocus team of Data Analysts and Account Managers are your partners to help you build a powerful direct mail strategy.
Uncover your best prospects with our comprehensive Audience NSight Report. This proprietary report identifies key characteristics of your top customer. Select from hundreds of demographic, behavioral and property options.
Build your targeted list using the Listcounts data portal. Access the top marketing databases including roof-top level consumer, automotive and lifestyle changes with new movers and homeowners.
Custom Match Back reporting allows you to review campaign performance and analyze your return on your investment.
Contact us today for more information on our complete direct mail solutions.
Data Agency Solutions For On-Demand Marketing
Unlike list brokers that simply resell a mailing list, NFocus is a data agency with the purpose of positioning and hosting data to create scalable and brandable solutions for your business. Printers, marketers, publishers, retail companies and non-profits have partnered with NFocus because of our deep postal knowledge, extensive data portfolio, and direct mail data technology.
NFocus is the only company hosting and managing the largest postal, consumer, mortgage, property and automotive databases. Along with access to weekly lifestyle files, bankruptcy, stressed property and behavioral databases, NFocus is positioned to be your data partner. NFocus provides a comprehensive data portfolio to help our partners reach their direct marketing goals.
Developed and managed by NFocus, the Listcounts portal provides you 24/7 access to the top marketing databases available. Easily accessible, continually updated and customizable, the Listcounts portal gives you total control scaled to meet your specific needs.
Your Listcounts branded portal gives you full admin privileges to manage your customers, your queries and your pricing.
Create targeted direct mail campaigns with features including robust mapping options, list segmentation, suppression, and extensive reporting capabilities.
Every year hundreds of companies trust NFocus to process billions of records that drive their direct marketing success. NFocus is your partner to help you grow with data.
Contact NFocus today to schedule a demo of Listcounts.
Postal news and direct marketing info from around the web:
Increase your customer base by targeting households ready to make major purchases.
Buying a home is a major event, it also triggers an influx of new spending. The NFocus New Homeowner database gives you the ability to create a targeted direct mail campaign to these in-demand consumers, helping you turn new homeowners into new customers.
During the first two years after closing on a new home, the average new homeowner spends $4,500 more than a non-mover according to a recent National Association of Home Builders report. New homeowners are making major purchases on appliances, furnishings, and home improvements, among other items.
The New Homeowner data file is compiled strictly from county courthouse deed transactions. The database includes only residential new home purchases. Lot sales, refinances, and commercial property sales are excluded from the file to enhance the targeting efficiency.
The NFocus New Homeowner file provides comprehensive coverage with data from more than 1,300 counties with in-depth coverage in the top 100 metro markets.
Recommended uses include retail, home furnishings, insurance, home repair, remodeling, and landscaping direct mail campaigns.
Access the NFocus New Homeowner data file 24/7 on the Listcounts® portal or contact your Account Manager for details
NFocus will be closed Wednesday July 4th in observance of Independence Day.
Please contact your Account Manager or Support to adjust your order schedule.
Happy 4th of July!
Postal and marketing news and notes from around the web:
The NFocus Consumer Household database offers the best option for highly targeted marketing campaigns.
The NFocus Consumer Household dataset is the industry’s most comprehensive compiled data source for household demographics for your next direct mail campaign. The file provides robust targeting options with up to five individuals at a household level and thousands of demographic combinations and selects.
The file delivers a complete targeting solution by providing one of the largest databases available – 140 million households, 235 million individuals from 31 different sources and is updated monthly.
The wide range of demographic select options include financial, individual age & date of birth, dwelling characteristics, children, lifestyle, occupation and culture.
Recommended uses include retail, insurance, financial, utilities & telecommunications, travel & hospitality, home improvement, specialty & lifestyle publications and nonprofit direct mail campaigns.
Access the NFocus Consumer Household data file 24/7 via Listcounts or contact your representative for more details.