April 12th marks the anniversary of the first United States Postal Service “Forever Stamp”.
The first Forever Stamp in the US went on sale on April 12, 2007 featuring the Liberty Bell and sold for 41 cents. Forever Stamps can be used to mail a one-once letter regardless of when the stamps were purchased no matter how postage prices change in the future. Forever Stamps are always sold at the same price as a regular first-class mail stamp.
The USPS applied to begin developing the Forever Stamp program in 2006, it was a concept similar to the United Kingdom’s practice of issuing non-denominated stamps.
The Liberty Bell design was the only Forever Stamp in circulation until October 2010 when the second design was released featuring pine cones and evergreen trees. All first-class stamps became Forever Stamps in 2011, with the exception of coils of 500, 3,000 and 10,000. In 2015 the USPS expanded the concept to incorporate several other categories including postcard, additional once, and two and three once stamps.
NFocus is excited to announce several changes to the Office of Business Development.
Michael Gregory joins NFocus in the role of Sales Executive focusing on strategic new business development. As Sales Executive Michael will be responsible for creating custom data solutions for a wide variety of market segments.
Michael’s background includes 14 years of direct data marketing sales and management experience.
“We are thrilled to have Michael join the NFocus family,” said Tim Giese, Director of Business Development. “The addition of Michael to the Business Development staff helps strengthen our position as the premier data agency in the marketplace.”
Michael earned his Bachelor of Science in Business Administration from Central Michigan University and his Master of Business Administration from Walsh College. Michael lives in Michigan with his wife and two children.
James Vitela is also joining the NFocus family as a Sales Executive.
In the role of Sales Executive, James is responsible for growing and developing new business with printers, publishers and marketing agencies. James’ background includes more than 15 years of sales and management experience in the financial, media and data industries.
“James is a great addition to our staff,” said Tim Giese. “James’ varied background and experience is beneficial in helping to build partnerships across all of our key segments.”
James currently lives in Lancaster with his wife and is active in several community organizations including Big Brothers Big Sisters, The Decorative Arts Center, and the Fairfield Heritage Association. James studied Business Administration at the University of Arkansas at Little Rock and Austin Community College.
Tiffani Rossi, who has been with NFocus for three years, is moving into the role of Client Growth Specialist.
As Client Growth Specialist Tiffani is focused on strategically growing our current partnerships. She will help our clients improve their marketing efforts through optimizing campaign targeting, improving data quality, and analyzing results.
Tiffani earned a Bachelor’s degree from Park University and an Associate’s degree from Hocking College. Tiffani was born and raised in Lancaster, Ohio where she currently lives with her husband, two kids, three dogs, two cats, a turtle, and a hamster.
“It is a very exciting time here at NFocus,” said Doug Cronin, Owner and President. “With the addition of James and Michael, plus Tiffani’s new focus, we’re positioned to create long term success for our clients and develop new, exciting partnerships.”
NFocus is a company rooted in strong data, supported by knowledgeable people and strengthened by innovative solutions to accelerate customer success. Founded in 1989, NFocus has grown to process billions of postal addresses annually and work with publishers, printers and direct marketers across the country helping them understand and target their prospects.
Traditional advertising expected to nearly double digital advertising spend in 2018.
Local advertising spend is predicted to reach $151.2 billion in 2018, a 5.2% increase over 2017, according to a recent report by research group BIA/Kelsey. Digital ad spend is expected to take 35.3% of the overall share while traditional channels represent 64.7%.
The main driver of local ad spend is direct mail, responsible for $39.5 billion (25.4%) with local TV (13.8%) and mobile (12.6%) filling out the top 3 channels.
NFocus is your direct mail data partner. We are here to help guide you through the process from selecting the right targeted list, maximizing your postage savings, and analyzing your results to improve your next campaign.
The Listcounts data portal and ResQue software platform are NFocus developed solutions that give you 24/7 access to the top direct mail databases along with extensive reporting and mapping functionality. Our team of Account Managers are also here to help you select the right list to meet your target audience.
The NFocus Data Processing department is on-site and provides complete mail data processing services. From list hygiene to complex presort processing, the Data Processing team is your experienced resource to help you minimize waste and maximize postage savings.
NFocus also gives you access to powerful resources that help you measure the success of your direct mail campaign and improve future campaigns. The Data Processing team can provide match-back reporting to give you an accurate look at what campaigns are driving engagement. The proprietary NSight report identifies the demographic profile of your best customer helping you make better targeting options.
For nearly 30 years NFocus has been helping our customers navigate their complex direct mail data options. Contact us today for more information on how we can help your next campaign.
The NFocus Data Experts are your resource to maximize distribution, reduce waste and improve your publication’s bottom line.
The postal system is complex and always changing. On average 11% of your distribution list will move in the next 12 months*. Advertisers want to understand who is reading your publication.
NFocus provides best-in-class solutions to improve your address quality, manage your mailing and postage, and analyze your readership.
A dirty list is an expensive list that can cost you thousands in returns. NFocus applies a complete bundle of address quality services to minimize expensive waste.
You benefit from the NFocus Data Processing department’s vast postal knowledge and expertise. NFocus works with you to manage your postage regardless of the complexity of your list.
Proprietary NControl reports map out your continued improvement by tracking quality, postage, and distribution. Galley audit reports to verify circulation. The NFocus developed Audience NSight reporting provides detailed demographic information about your readers, helping your advertisers reach the right audience.
NFocus is your complete publication data resource. Contact us today for more information.
New postage rates have gone into effect, let NFocus help you navigate the changes.
The Postal Service has raised postage rates for 2018. The new rates are for both Market Dominant (First-Class, Marketing Mail, and Periodicals) and Competitive products (Priority Mail, international mail, and shipping). Rates in the Competitive category have increased an average of 3.9% while the Market Dominant products saw an average increase of about 2%.
A few examples of the new rates are listed below.
Category – Marketing Mail Commercial
Flats Saturation SCF
Flats Saturation NDC
Letters Saturation SCF
Letters Saturation NDC
NFocus provides postage calculators to help mailers get a better estimate on how the new rate structure will affect their mailings. Download the updated calculators below.
Still have questions? Contact your Account Manager or request more information here. The NFocus team is your postage resource. We can provide assistance with helping you understand how the new rates will affect your mailing program, or review postage optimization options to help you better manage your postage costs.