Lancaster, OH, USA             (740) 654-5809
The Data Agency


USPS 2019 Promotions and Incentives

An overview of the proposed 2019 USPS promotions and Incentives for mailers.

Each year the United States Postal Service provides several promotions and incentives for mailers to utilize new technology with their direct mail printing and messaging.  Promotions focus on specific technologies and are only available for a limited amount of time, usually 3-6 months.  The incentive programs are available for both First-Class and Marketing Mail classes.

2019 proposed USPS Promotion and Incentive program

  • Tactile, Sensory & Interactive Promotion
    • February 1, 2019 – July 31, 2019
    • Encourages marketers to incorporate innovative techniques on their mailpieces including specialty paper, specialty ink, and interactive elements.
    • Available for Marketing Mail letters and flats, nonprofit Marketing mail letters and flats
    • Incentive: 2% discount of eligible postage
  • Emerging and Advanced Technology Promotion
    • March 1, 2019 – August 31, 2019
    • Encourages direct mailers to incorporate advanced technology in their mail campaigns, including augmented reality, virtual reality and mixed reality.
    • Available for First-Class presort & auto letters, cards and flats, Marketing Mail letters and flats, nonprofit Marketing Mail letters and flats
    • Incentive: 2% discount on eligible postage
  • Earned Value Promotion
    • April 1, 2019 – June 30, 2019
    • Encourages the use of Business Reply Mail and Courtesy Reply Mail to boost First-Class Mail volumes.
    • Available for Business Reply Mail, Courtesy Reply Mail and Share Mail cards and letters
    • Incentive: $.03 credit
  • Personalized Color Transpromo Promotion
    • July 1, 2019 – December 31, 2019
    • Encourages the mailer of bills and statements to use color messaging.
    • Available for First-Class Mail commercial letters with IMb Full-Service
    • Incentive: discount of 2% of eligible postage
  • Mobile Shopping Promotion
    • August 1, 2019 – December 31, 2019
    • Encourages the use of technologies to connect direct mail to online shopping, such as QR codes.
    • Available for Marketing Mail letters and flats and nonprofit Marketing Mail letters and flats
    • Incentive: 2% discount on postage for eligible pieces
  • Informed Delivery Promotion
    • September 1, 2019 – November 30, 2019
    • Encourages mailers to use create Informed Delivery campaigns in conjunction with their direct mail campaign.
    •  Available for First-Class Mail presort & auto letters, cards and flats, Marketing Mail letters and flats, and nonprofit Marketing Mail letters and flats
    • Incentive: Discount of 2% on eligible postage

Renovation Work Continues

Building renovations continue to progress

Construction crews continue to make progress on the NFocus exterior renovation project.  Crews were able to remove all the siding and old insulation on the Data Center and IT building.  Spray foam has also been installed on the south and west facing exterior walls.  Prep work for the EFIS insulation also started with a layer of plywood going up.


NFocus Construction Update

NFocus Construction Update

NFocus Construction Update


Follow the progress of the project here and check out our photo gallery on Facebook.

Construction Update 10/18

Major work starts on building renovations.

Construction crews took advantage of perfect weather conditions and began the first major step in renovating our buildings.  Today crews removed the metal siding on the southern facing wall.  The insulation will next be removed and replaced with more efficient spray on foam material.  The metal siding will also be replaced with EIFS providing an even higher insulation factor.

NFocus Construction Updates

NFocus Construction Updates









NFocus Construction Updates

Follow all of the construction progress here.

USPS Proposed 2019 Postage Rates

Mailbox with lettersNFocus is here to help you plan for the 2019 postage rate increases.

October might be the most important month for mailers as the proposed postage rate increases are announced.  The overall average proposed increase for Marketing Mail is 2.479% while Periodicals will see a 2.52% increase.

How are rates set?

The United States Postal Service filed their intended rate changes to the Postal Regulatory Commission the 2nd week of October.  The PRC has up to 34 days to review the filing.  The new rates are set to go into effect Sunday January 27, 2019.

Postage rates are adjusted annually and are based on the Consumer Price Index.  This method of rate adjustment was set under the Postal Accountability and Enhancement Act which was signed into law in 2006 by President George W. Bush.

What can you do now?

Now is the time to plan and we are here to help.  Our postal experts will examine your mailing and provide you with details on how the new rates may effect your mailing.  Even though Marketing Mail is facing a proposed 2.479% overall increase, the percentage increase varies based on multiple factors including drop location and carrier route volumes.  We can help you navigate all the details to uncover your individual impact.

What options do you have?

NFocus offers multiple solutions for mailers to help them manage their postage.  The NFocus Smart Saturation solution allows marketers to use a highly targeted direct mail list while maintaining specific postage requirements.  Mailers who need to maintain full walk sequence saturation on their lists will find ResQue’s powerful route level optimization tools extremely useful.

Contact NFocus today for more information on how the new rates could impact your mailing and help you plan your 2019 mailing strategy.

NFocus Construction Updates

NFocus Outside Building Summer 2018

The familiar blue buildings that have housed NFocus for 20 years will soon go through a major renovation.NFocus Construction Day 1

Pre-work began in mid-October to prepare the site for the construction work.  The buildings on Hubbard Drive in Lancaster are actually the third location NFocus has called home since the company was founded in 1989.  The interior of the buildings have been expanded and remodeled several times over the years as the staff grew and the company’s needs changed.  This project will focus on the exterior of the buildings.

“The exteriors of our two buildings are getting a complete face-lift,” said Doug Cronin, NFocus President. “We are excited about the new look, but we are even more excited about the new efficiencies we will be able to add in the process.”

The highly conductive metal siding will be replaced with EIFS siding.  The EIFS provides the exterior walls with an insulated, water-resistant, finished surface.  New foam insulation will also be installed giving the buildings a much higher R value and improving HVAC efficiencies.

The front parking lot will also get completely overhauled.  The new parking surface will feature more parking spaces and smoother traffic flow with redesigned entrance and exit.

We hope to have the project completed by the end of 2018.  You can follow the process of project here on our blog.

Postal News and Information, October 8th

Postal news from around the web:

NControl Report Helps Publishers Stay on Track

NFocus NControl Report

Delivery Point Validation, Address Element Change Service, Coding Accuracy Support System, National Change of Address…it is difficult to keep it all straight.  But for publishers it can be a costly mistake to not pay attention to the details.  NFocus is here to help you keep track of all the details and improve your bottom line.

NFocus developed the NControl Report to give publishers a tool to navigate the confusing and ever changing postal landscape.  The NControl Report provides  a quick snapshot of the current mailing, year to date mailing information, mail split information, CASS®, DPV®, SuiteLink®, NCOALink® and LACSLink® details.


DPV info from NControl Report


The report is an invaluable resource for publishers helping them identify areas to fix errors, improve delivery and lower expenses.  The report provides detailed information on potential issues with your mailing list and highlights specific action items publishers can take to improve their delivery.

The NControl Report is one component of the comprehensive solutions NFocus has developed while working with publishers over the last 30 years.

Contact us today for more information on how we can help you keep track of all the details and improve your publication’s bottom line.