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Proposed New Rule About Premiums in Marketing Mail

USPS reviewing rule change to limit Marketing Mail content to only paper-based printed matter.

The United States Postal Service recently announced that it is considering amending the Domestic Mail Manual and revising content standards for Marketing Mail.  The proposed change would limit the content of all Marketing Mail to only paper-based/printed matter; no merchandise or goods will be allowed regardless of ‘value’.  The rule would affect all categories and classifications from letter to flat, profit or non-profit, and regardless of level or sortation.

The proposed standard would essentially eliminate the option for mailers to include premiums with their mail piece while using the  Marketing Mail rates.  Nonprofits often include premium items such as notepads, stickers, or medallions in their mail pieces to improve response rates.  Mailers would be forced into other mail classifications such as Priority Mail or Parcel Select in order to continue including the premium items if the rule goes into effect.

The USPS has set a deadline of October 22, 2018 for comments for and against the rule change.

Contact your Account Manager with any questions you may have.

Postal News and Information, September 10th

Postal news and information from around the web

Smart Saturation Starts Here

The NFocus Smart Saturation solution helps marketers succeed by saving money on postage while enjoying the benefits of a highly targeted list.

Saving money on postage while using roof-top level targeting seems like an impossible request.  NFocus delivers on that request with our Smart Saturation solution.

The NFocus Smart Saturation solution provides a robustly targeted list, not just simply removing addresses to meet postage levels.  NFocus works with you to identify your targeting, develop your profile and execute a finely-tuned direct mail list.

IdentifyNFocus the Data Agency

The first step in building a targeted list is identifying the best prospect.  The NFocus Audience NSight report provides a customized prospect profile based on your client list.  Overlay demographic, behavioral or property data to create a targeting profile specific to your needs.

Develop

The NFocus account management team works with you to further develop your targeting by ranking and scoring the data, helping you strengthen the profile.  The data is then loaded into the Listcounts portal to create a comprehensive customized profile.  Your priorities.  Your business rules.  Your targeting.

Execute

The NFocus data analyst team reviews your data on roof-top level, analyzing your ideal customer profile while meeting your expected postage levels and business rules.

The result is a highly targeted list, built with robust data options, custom to your marketing needs and optimized to maximize your postage savings.

Contact your representative today for more information on the NFocus Smart Saturation solution.

 

Postal News and Information, August 27th

Postal news and information from around the web.

Track Status of Postal Facilities in Real Time

New online map provides status updates for postal facilitiesUSPS live map

The United States Postal Service’s new national map is now online.  The interactive map provides real time data for postal facilities across the United States.  Weather, road closures and other items pertinent to mailing operations are also viewable on the map.

The mapping interface provides mailers a live look at potential items that may have an effect on mail delivery.  You can view the live map here.

Direct Mail, It Works

Direct mail continues to be a popular marketing option.

48% of small and medium-sized businesses rely on direct mail as part of their overall marketing mix, according to Borrell Associates’ 2018 annual Local Advertiser Survey.  Direct mail edged out other channels including radio (44%), Search Engine Marketing (40%), and online Banner Ads (37%).Direct Mail Response Rates

Why are businesses still leveraging direct mail?  Because it works.

According to the DMA’s 2017 Response Rate Report, acquisition direct mail campaigns show impressive results.  These include a 30% return on investment and a 5% response rate for flat sized mail pieces.

Getting your mail piece into the right hands is key in developing an effective campaign.  The NFocus team of Data Analysts and Account Managers are your partners to help you build a powerful direct mail strategy.

Uncover your best prospects with our comprehensive Audience NSight Report.  This proprietary report identifies key characteristics of your top customer.  Select from hundreds of demographic, behavioral and property options.

Build your targeted list using the Listcounts data portal.  Access the top marketing databases including roof-top level consumer, automotive and lifestyle changes with new movers and homeowners.

Custom Match Back reporting allows you to review campaign performance and analyze your return on your investment.

Contact us today for more information on our complete direct mail solutions.

Postal News and Information, August 13th

Postal news and information from around the web

Postal News and Information, Week of July 30th

Postal news and information from around the web.