USPS Proposed 2019 Postage Rates

Mailbox with lettersNFocus is here to help you plan for the 2019 postage rate increases.

October might be the most important month for mailers as the proposed postage rate increases are announced.  The overall average proposed increase for Marketing Mail is 2.479% while Periodicals will see a 2.52% increase.

How are rates set?

The United States Postal Service filed their intended rate changes to the Postal Regulatory Commission the 2nd week of October.  The PRC has up to 34 days to review the filing.  The new rates are set to go into effect Sunday January 27, 2019.

Postage rates are adjusted annually and are based on the Consumer Price Index.  This method of rate adjustment was set under the Postal Accountability and Enhancement Act which was signed into law in 2006 by President George W. Bush.

What can you do now?

Now is the time to plan and we are here to help.  Our postal experts will examine your mailing and provide you with details on how the new rates may effect your mailing.  Even though Marketing Mail is facing a proposed 2.479% overall increase, the percentage increase varies based on multiple factors including drop location and carrier route volumes.  We can help you navigate all the details to uncover your individual impact.

What options do you have?

NFocus offers multiple solutions for mailers to help them manage their postage.  The NFocus Smart Saturation solution allows marketers to use a highly targeted direct mail list while maintaining specific postage requirements.  Mailers who need to maintain full walk sequence saturation on their lists will find ResQue’s powerful route level optimization tools extremely useful.

Contact NFocus today for more information on how the new rates could impact your mailing and help you plan your 2019 mailing strategy.

NControl Report Helps Publishers Stay on Track

NFocus NControl Report

Delivery Point Validation, Address Element Change Service, Coding Accuracy Support System, National Change of Address…it is difficult to keep it all straight.  But for publishers it can be a costly mistake to not pay attention to the details.  NFocus is here to help you keep track of all the details and improve your bottom line.

NFocus developed the NControl Report to give publishers a tool to navigate the confusing and ever changing postal landscape.  The NControl Report provides  a quick snapshot of the current mailing, year to date mailing information, mail split information, CASS®, DPV®, SuiteLink®, NCOALink® and LACSLink® details.

 

DPV info from NControl Report

 

The report is an invaluable resource for publishers helping them identify areas to fix errors, improve delivery and lower expenses.  The report provides detailed information on potential issues with your mailing list and highlights specific action items publishers can take to improve their delivery.

The NControl Report is one component of the comprehensive solutions NFocus has developed while working with publishers over the last 30 years.

Contact us today for more information on how we can help you keep track of all the details and improve your publication’s bottom line.

Smart Saturation Starts Here

The NFocus Smart Saturation solution helps marketers succeed by saving money on postage while enjoying the benefits of a highly targeted list.

Saving money on postage while using roof-top level targeting seems like an impossible request.  NFocus delivers on that request with our Smart Saturation solution.

The NFocus Smart Saturation solution provides a robustly targeted list, not just simply removing addresses to meet postage levels.  NFocus works with you to identify your targeting, develop your profile and execute a finely-tuned direct mail list.

IdentifyNFocus the Data Agency

The first step in building a targeted list is identifying the best prospect.  The NFocus Audience NSight report provides a customized prospect profile based on your client list.  Overlay demographic, behavioral or property data to create a targeting profile specific to your needs.

Develop

The NFocus account management team works with you to further develop your targeting by ranking and scoring the data, helping you strengthen the profile.  The data is then loaded into the Listcounts portal to create a comprehensive customized profile.  Your priorities.  Your business rules.  Your targeting.

Execute

The NFocus data analyst team reviews your data on roof-top level, analyzing your ideal customer profile while meeting your expected postage levels and business rules.

The result is a highly targeted list, built with robust data options, custom to your marketing needs and optimized to maximize your postage savings.

Contact your representative today for more information on the NFocus Smart Saturation solution.

 

Direct Mail, It Works

Direct mail continues to be a popular marketing option.

48% of small and medium-sized businesses rely on direct mail as part of their overall marketing mix, according to Borrell Associates’ 2018 annual Local Advertiser Survey.  Direct mail edged out other channels including radio (44%), Search Engine Marketing (40%), and online Banner Ads (37%).Direct Mail Response Rates

Why are businesses still leveraging direct mail?  Because it works.

According to the DMA’s 2017 Response Rate Report, acquisition direct mail campaigns show impressive results.  These include a 30% return on investment and a 5% response rate for flat sized mail pieces.

Getting your mail piece into the right hands is key in developing an effective campaign.  The NFocus team of Data Analysts and Account Managers are your partners to help you build a powerful direct mail strategy.

Uncover your best prospects with our comprehensive Audience NSight Report.  This proprietary report identifies key characteristics of your top customer.  Select from hundreds of demographic, behavioral and property options.

Build your targeted list using the Listcounts data portal.  Access the top marketing databases including roof-top level consumer, automotive and lifestyle changes with new movers and homeowners.

Custom Match Back reporting allows you to review campaign performance and analyze your return on your investment.

Contact us today for more information on our complete direct mail solutions.

Listcounts: 24-7 Access to the Top Marketing Databases

Data Agency Solutions For On-Demand Marketing

Unlike list brokers that simply resell a mailing list, NFocus is a data agency with the purpose of positioning and hosting data to create scalable and brandable solutions for your business. Printers, marketers, publishers, retail companies and non-profits have partnered with NFocus because of our deep postal knowledge, extensive data portfolio, and direct mail data technology.

The Data

NFocus is the only company hosting and managing the largest postal, consumer, mortgage, property and automotive databases.  Along with access to weekly lifestyle files, bankruptcy, stressed property and behavioral databases, NFocus is positioned to be your data partner.  NFocus provides a comprehensive data portfolio to help our partners reach their direct marketing goals.

The Solution

Listcounts Direct mail data portal

Developed and managed by NFocus, the Listcounts portal provides you 24/7 access to the top marketing databases available.   Easily accessible, continually updated and customizable, the Listcounts portal gives you total control scaled to meet your specific needs.

Your Listcounts branded portal gives you full admin privileges to manage your customers, your queries and your pricing.

Create targeted direct mail campaigns with features including robust mapping options, list segmentation, suppression, and extensive reporting capabilities.

Every year hundreds of companies trust NFocus to process billions of records that drive their direct marketing success.  NFocus is your partner to help you grow with data.

Contact NFocus today to schedule a demo of Listcounts.

Target New Homeowners

Increase your customer base by targeting households ready to make major purchases.

Buying a home is a major event, it also triggers an influx of new spending. The NFocus New Homeowner database gives you the ability to create a targeted direct mail campaign to these in-demand consumers, helping you turn new homeowners into new customers.

During the first two years after closing on a new home, the average new homeowner spends $4,500 more than a non-mover according to a recent National Association of Home Builders report.  New homeowners are making major purchases on appliances, furnishings, and home improvements, among other items.

The New Homeowner data file is compiled strictly from county courthouse deed transactions.  The database includes only residential new home purchases.  Lot sales, refinances, and commercial property sales are excluded from the file to enhance the targeting efficiency.

The NFocus New Homeowner file provides comprehensive coverage with data from more than 1,300 counties with in-depth coverage in the top 100 metro markets.

Recommended uses include retail, home furnishings, insurance, home repair, remodeling, and landscaping direct mail campaigns.

Access the NFocus New Homeowner data file 24/7 on the Listcounts® portal or contact your Account Manager for details

Pinpoint Your Best Direct Mail Targets

The NFocus Consumer Household database offers the best option for highly targeted marketing campaigns.

The NFocus Consumer Household dataset is the industry’s most comprehensive compiled data source for household demographics for your next direct mail campaign.  The file provides robust targeting options with up to five individuals at a household level and thousands of demographic combinations and selects.

The file deliverNFocus Consumer Household Datas a complete targeting solution by providing one of the largest databases available – 140 million households, 235 million individuals from 31 different sources and is updated monthly.

The wide range of demographic select options include financial, individual age & date of birth, dwelling characteristics, children, lifestyle, occupation and culture.

Recommended uses include retail, insurance, financial, utilities & telecommunications, travel & hospitality, home improvement, specialty & lifestyle publications and nonprofit direct mail campaigns.

Access the NFocus Consumer Household data file 24/7 via Listcounts or contact your representative for more details.

Understand Your Audience and Improve Your Results

The NFocus Audience NSight Report is your all-in-one detailed view of your market and your marketing road map.

It is a daunting task.  You have gathered customer information but you are not sure what the next step is.  Your advertisers are demanding more demographic profiles of your direct mail list.

What does the local population look like?

How do you segment your marketing to maximize your impact?

What new geographic areas can you target?

NFocus created the Audience NSight Report to answer those questions and provide comprehensive analysis of your data.

The NSight report is customized with the demographic selects that matter to you and your customers focused on your marketing footprint.

Data Selection options include:NFocus Audience NSight Report

  • Consumer
    •  Economic
    • Behavioral
    • Interest
  • Property
    • Property type
    • Year Built
    • Home Value
    • Acres
  • Plus other data options

Target the best audience.  Optimize your marketing.  Expand your reach.

Contact NFocus to learn more about Audience NSight Reporting options.

NFocus at the National Postal Forum

Knowledgeable people are a big part of what makes NFocus the data company our customers partner with to reach their target audiences. That’s why NFocus sends its employees to national industry conferences to strengthen its knowledge base.

Mike Murphy, NFocus Lead Data Analyst, attended the National Postal Forum in San Antonio completing the Certified Direct Mail Professionals (CDMP) continuing education course.  The CDMP certification further solidifies NFocus’ position as a market leader and trusted partner for direct marketing database management, data processing and postage optimization.

The CDMP certification course is sponsored by the United States Postal Service and was developed by a committee of USPS and mailing industry experts.  The multi-day extensive curriculum included topics in key areas including:

  • Omni-Marketing Mailing
  • List and Database Management
  • Response Rates
  • Technology
  • Testing
  • Media Attribution

About the NPF: The National Postal Forum is the shipping and mailing industry’s premier educational venue, trade show and networking event. The four-day conference is the only event that works directly with the USPS to provide the most comprehensive educational platform possible.

Contact NFocus for more information on direct mail data and processing services.

Direct Mail And Automotive Dealers

Direct mail continues to be an important marketing option for new car dealers.

The average new car dealer spent over $575,000 on advertising in 2017 with 7.2% being earmarked for direct mail, according to the recently released NADA Data report.

NFocus offers several data solutions to maximize any automotive direct mail campaign.

* Automotive Direct – Comprehensive database of automotive owners available with over 150 million records.  Selection options include Make/Model/Year and households In-Market to purchase a new vehicle in the next 60 days.  Access the Automotive Direct database 24/7 on the Listcounts data portal.

* Buy Back Campaigns – Append trade-in values to lift engagement with your print campaign.NFocus Automotive Direct

* Complete Data Options – Choose from household demographics, financial selects, or saturation to build the right list for the right audience.

* Postal Optimization – Our postal processing experts are here to help you maximize your postal savings.

* Match Back Analysis – Review engagement to improve future campaigns with custom match back reporting.

Contact your Account Manager today for more information on the NFocus automotive data opportunities.  Or login to your Listcounts account to access the Automotive Direct data file.