Listcounts 9-13-19 Release Notes

Listcounts September 13, 2019 – Release Notes

NFocus has launched the first in a series of upgrades to our online data portal Listcounts.  Upgrades will add additional features, increase intuitiveness, and improve the overall user experience.  Subsequent releases are scheduled throughout 2019 and 2020.

September 13, 2019

The first implementation focuses on user account management.

Differences users will notice for this upgrade:

  • Account Management drop-down menu in top right corner
  • Upgraded user experience of the Account Management menu
  • Addition of Companies tab

For a more detailed overview of the September release notes, or to schedule a demo of Listcounts, please contact your Account Manager or email us.

Account Management drop-down menu

Users will notice a new user ID menu in the top right corner of the screen.  By clicking on the drop-down menu, users can quickly access their Account Management menu.

Account Management menu

A new horizontal Account Management menu provides a simplified user experience for users to manage certain aspects of their Listcounts account.  Simplified fields and more intuitive headings make it easier for users to complete information.

Companies tab

Listcounts users will now notice the new Companies tab.  This consolidates two previous features: customer information in the Address Book and the company information box.

 

About Listcounts:

Developed and managed by NFocus, the Listcounts portal provides you 24/7 access to the top marketing databases available.   Easily accessible, continually updated and customizable, the Listcounts portal gives you total control scaled to meet your specific needs.  Features include robust mapping options, list segmentation, suppression, extensive reporting capabilities, and full white-label integration.  Contact us to learn more about Listcounts or to schedule a demo.

About NFocus:

Since 1989, NFocus has helped marketers succeed by providing scalable data solutions for their businesses.  Printers, marketers, publishers, retail companies and non-profits have partnered with NFocus because of our deep postal knowledge and extensive data portfolio.

Listcounts Upgrades

NFocus is excited to announce the first in a series of upgrades to our online data portal Listcounts

Listcounts Direct mail data portal

Listcounts users will notice some new changes when they log into the system.  Starting in September NFocus began rolling out a series of upgrades that will include new features, increased intuitiveness, and an improvement in the overall aesthetics of the site’s user experience.

The first update launched September 13th and coincided with the monthly data publish.  The September upgrade focuses on refreshing the Account Management user menu.  See detailed release notes here.  Users will see additional upgrades in subsequent releases scheduled throughout 2019 and 2020.

About Listcounts:

Developed and managed by NFocus, the Listcounts portal provides you 24/7 access to the top marketing databases available.   Easily accessible, continually updated and customizable, the Listcounts portal gives you total control scaled to meet your specific needs.  Features include robust mapping options, list segmentation, suppression, extensive reporting capabilities, and full white-label integration.  Contact us to learn more about Listcounts or to schedule a demo.

About NFocus:

Since 1989, NFocus has helped marketers succeed by providing scalable data solutions for their businesses.  Printers, marketers, publishers, retail companies and non-profits have partnered with NFocus because of our deep postal knowledge and extensive data portfolio.

Dorian Impacts USPS Services

Listing of areas impacted by Hurricane Dorian

Updated 9/6/2019 8:07am

Florida

All offices that were closed due to Hurricane Dorian have resumed normal operations.

South Carolina

Due to mandatory evacuations in the counties listed below because of Hurricane Dorian, there are impacts to USPS operations:

  • Redirect competitive products (First-Class and Priority Mail) to Columbia P&DC.
  • Priority Mail Express and live animal shipments suspended guarantee and embargo lives.
  • FAST no redirect on drops. Suspending SCF drops to Charleston P&DC.
  • Suspending DDU drops.
  • Suspending Target pickups.
  • Embargo Marketing Mail – Update Service Delivery Calculator competitive products.
  • Retail operations will be closed until further notice.

The following Post Offices have reopened:

County Name

Facility Name

Address

ZIP Code

Horry Aynor 2945 Highway 501 E

29511

Horry Conway 2570 Main St

29526

Horry Green Sea 3720 Mitchell Sea Rd

29545

Horry Longs 50 Highway 9 E

29568

Horry Loris 3085 Broad St

29569

 

  • Charleston P&DC, 7075 Cross County Rd., North Charleston, 29518-9996 — Facility is closed.

The following Post Offices are closed until further notification:

County Name

Facility Name

Address

ZIP Code

Beaufort Beaufort 501 Charles St

29902

Beaufort Bluffton 25 Thurmond Way

29910

Beaufort Bluffton Carrier Annex 208 Red Oaks Way

29909

Beaufort Burton 11 Robert Smalls Pkwy Ste C

29906

Beaufort Fairfield 213 William Hilton Pkwy

29926

Beaufort Harbourtown 71 Lighthouse Rd Ste 1

29928

Beaufort Hilton Head Island 10 Bow Cir

29928

Beaufort Lobeco 1892 Trask Pkwy

29931

Beaufort Marine Corps Air Sta 1283 Geiger Blvd

29904

Beaufort Parris Island 292 Boulevard De France

29905

Beaufort Port Royal 1625 Paris Ave

29935

Beaufort Saint Helena Island 774 Sea Island Pkwy

29920

Beaufort Seabrook 219 Seabrook Rd

29940

Beaufort Sheldon 21 Paige Point Blf

29941

Berkeley Bonneau 104 Cedar St

29431

Berkeley Cordesville 2732 Highway 402

29434

Berkeley Cross 1836 Ranger Dr

29436

Berkeley Goose Creek 307 N Goose Creek Blvd

29445

Berkeley Huger 3282 Highway 41

29450

Berkeley Jamestown 4354 N Highway 17a

29453

Berkeley Moncks Corner 117 N Highway 52

29461

Berkeley Pineville 2080 Highway 45

29468

Berkeley Pinopolis 1940 Pinopolis Rd

29469

Berkeley Russellville 1737 Highway 35

29476

Berkeley Saint Stephen 3981 Byrnes Dr

29479

Charleston Adams Run 5190 Highway 174

29426

Charleston Ashley River 1964 Ashley River Rd Ste B

29407

Charleston Awendaw 6201 N Highway 17

29429

Charleston Charleston 83 Broad St

29401

Charleston Cross County 7075 Cross County Rd

29418

Charleston East Bay 557 E Bay St

29403

Charleston Edisto Island 539 Highway 174

29438

Charleston Folly Beach 107 E Indian Ave

29439

Charleston Hollywood 6345 Highway 162

29449

Charleston Isle Of Palms 1000 Palm Blvd

29451

Charleston James Island 579 Folly Rd

29412

Charleston Johns Island 2860 Maybank Hwy

29455

Charleston Ladson 3213 Ladson Rd

29456

Charleston Mc Clellanville 959 S Pinckney St

29458

Charleston Mount Pleasant 1050 Johnnie Dodds Blvd

29464

Charleston North Charleston 6401 Rivers Ave

29406

Charleston Pinehaven 2180 Mcmillan Ave

29405

Charleston Ravenel 6239 Savannah Hwy

29470

Charleston Saint Andrews 78 Sycamore Ave

29407

Charleston Sullivans Island 2061 Middle St

29482

Charleston Wadmalaw Island 1917 Liberia Rd

29487

Colleton Cottageville 10969 Cottageville Hwy

29435

Colleton Green Pond 12225 Green Pond Hwy

29446

Colleton Islandton 14759 Sniders Hwy

29929

Colleton Jacksonboro 16534 Ace Basin Pkwy

29452

Colleton Lodge 21080 Bells Hwy

29082

Colleton Round O 11110 Round O Rd

29474

Colleton Ruffin 21972 Lowcountry Hwy

29475

Colleton Smoaks 27639 Lowcountry Hwy

29481

Colleton Walterboro 333 E Washington St

29488

Colleton Williams 1718 George Warren Dr

29493

Dorchester Dorchester 2650 Highway 78

29437

Dorchester Harleyville 130 E Main St

29448

Dorchester Oakbrook 10070 Dorchester Rd

29485

Dorchester Reevesville 108 Rigby St

29471

Dorchester Ridgeville 185 Church St

29472

Dorchester Saint George 5988 W Jim Bilton Blvd

29477

Dorchester Summerville 301 N Gum St

29483

Georgetown Andrews 102 N Morgan Ave

29510

Georgetown Georgetown 1101 Charlotte St

29440

Georgetown Murrells Inlet 654 Bellamy Ave

29576

Georgetown Pawleys Island 10993 Ocean Hwy

29585

Horry Carolina Forest 4025 Postal Way

29579

Horry Coastal 4009 Highway 17 S

29582

Horry Little River 4299 Horseshoe Rd N

29566

Horry Live Oak 820 67th Ave N

29572

Horry Myrtle Beach 505 N Kings Hwy

29577

Horry North Myrtle Beach 621 6th Ave S

29582

Horry Socastee 7140 Highway 707

29588

Horry Surfside Beach 420 Highway 17 N

29575

Jasper Hardeeville 23848 Whyte Hardee Blvd

29927

Jasper Pineland 3672 Cypress Branch Rd

29934

Jasper Ridgeland 7554 W Main St

29936

Jasper Tillman 28 Cotton Hill Rd

29943

(Colleton Green Pond 12225 Green Pond Hwy

29446

Colleton Islandton 14759 Sniders Hwy

29929

Colleton Jacksonboro 16534 Ace Basin Pkwy

29452

Colleton Lodge 21080 Bells Hwy

29082

Colleton Round O 11110 Round O Rd

29474

Colleton Ruffin 21972 Lowcountry Hwy

29475

Colleton Smoaks 27639 Lowcountry Hwy

29481

Colleton Walterboro 333 E Washington St

29488

Colleton Williams 1718 George Warren Dr

29493

Dorchester Dorchester 2650 Highway 78

29437

Dorchester Harleyville 130 E Main St

29448

Dorchester Oakbrook 10070 Dorchester Rd

29485

Dorchester Reevesville 108 Rigby St

29471

Dorchester Ridgeville 185 Church St

29472

Dorchester Saint George 5988 W Jim Bilton Blvd

29477

Dorchester Summerville 301 N Gum St

29483

Georgetown Andrews 102 N Morgan Ave

29510

Georgetown Georgetown 1101 Charlotte St

29440

Georgetown Murrells Inlet 654 Bellamy Ave

29576

Georgetown Pawleys Island 10993 Ocean Hwy

29585

Horry Carolina Forest 4025 Postal Way

29579

Horry Coastal 4009 Highway 17 S

29582

Horry Little River 4299 Horseshoe Rd N

29566

Horry Live Oak 820 67th Ave N

29572

Horry Myrtle Beach 505 N Kings Hwy

29577

Horry North Myrtle Beach 621 6th Ave S

29582

Horry Socastee 7140 Highway 707

29588

Horry Surfside Beach 420 Highway 17 N

29575

Jasper Hardeeville 23848 Whyte Hardee Blvd

29927

Jasper Pineland 3672 Cypress Branch Rd

29934

Jasper Ridgeland 7554 W Main St

29936

Jasper Tillman 28 Cotton Hill Rd

29943

Several counties in South Carolina have been mandated to evacuate at noon EST on Sept. 2. As a result, the Charleston P&DC processing facility is closed. Please note the following:

  • Redirect competitive products (FC & priority) to Columbia P&D
  • PME and LIVES suspended guarantee and embargo lives
  • FAST no redirect on drops. Suspending SCF drops to Charleston P&DC
  • Suspending DDU drops
  • Suspending Target pickups
  • Embargo Marketing Mail – Update Service Delivery Calculator (SDC) competitive products
  • Retail operations will be closed until further notice

North Carolina

Due to Hurricane Dorian, there are impacts to our operations in 3-digit ZIP Codes 284 and 285. Effective today (Sept. 5), all delivery in these areas has been suspended. Retail and BME operations are closed. All collection boxes in these delivery areas have been taken out of service. Priority Mail Express and live animal shipment guarantees are suspended and there is an embargo for live animal shipments. DDU drop shipments are suspended.

In addition, the following Contract Postal Units will close until further notice:

  • Leland Ace Hardware CPU, 117 Village Rd. NE, Suite B, 28451
  • Calabash Ace Hardware CPU, 9030 Beach Dr. SW, 28467

Due to the evacuation of New Hanover County, effective today (Sept. 5) Priority Mail Express and live animal shipments guarantees are suspended and there is an embargo for live animal shipments. DDU drop shipments are suspended. Retail and BME operations are closed until further notice

The following Post Offices are closed:

  • Carolina Beach, 1323 Bridge Barrier Rd., 28428
  • Kure Beach, 237 Fort Fisher Blvd. N, 28449
  • Oak Island CPU, 5703 E. Oak Island Dr., 28465
  • Topsail Beach CPU, 714 S. Anderson Blvd., 28445
  • UNC Wilmington CPU, 601 College St., 28407
  • Village of Bald Head Island CPU, 104 Lighthouse Wynd, 28461
  • Wigglesworth Ace Hardware CPU, 3516 S. College Rd., 28412
  • Wrightsville Beach, 206 Causeway Dr., 28480

Additionally, in 3-digit ZIP Codes 278 and 279, Priority Mail Express and live animal shipments guarantees are suspended and there is an embargo for live animals. DDU drop shipments are suspended. Retail and BME operations are closed until further notice.

The following Post Offices are closed:

  • Aurora, 186 N. 5th St., 27806
  • Avon, 41196 NC Hwy 12, 27915
  • Bath, 415 Carteret St., 27808
  • Belhaven, 614 W. Old County Rd., 27810
  • Blounts Creek, 13746 NC Hwy 33 E, 27814
  • Buxton, 48042 NC Hwy 12, 27920
  • Chocowinity, 100 Patrick Ln., 27817
  • Corolla, 1150 Ocean Trail, 27927
  • Duck CPU Kitty Hawk, 1245 Duck Rd., 27949
  • Edward, 19160 NC Hwy 33 E, 27821
  • Engelhard, 34668 US Hwy 264, 27824
  • Fairfield, 7089 NC Hwy 94, 27826
  • Frisco, 53590 NC Hwy 12 , 27936
  • Hatteras, 57689 NC Hwy 12, 27943
  • Kill Devil Hills, 301 S. Croatan Hwy, 27948
  • Kitty Hawk, 3841 N. Croatan Hwy, 27949
  • Mann’s Harbor, 6941 US Hwy 64, 27953
  • Manteo, 2128 US Hwy 64 and 264, 27954
  • Nags Head, 100 Deering St., 27959
  • Ocracoke, 1122 Irvin Garrish Hwy, 27960
  • Pantego, 26022 US Hwy 264 E, 27860
  • Pinetown, 378 Main St., 27865
  • Rodanthe, 25969 NC Hwy 12, 27968
  • Scranton, 500 Old US Hwy 264, 27875
  • Swanquarter, 1271 Main St., 27885
  • Wanchese, 3525 Mill Landing Rd., 27981
  • Washington, 222 W. 2nd St., 27889

Due to evacuations of Brunswick, Carteret and New Hanover counties because of Hurricane Dorian, the following are effective Sept. 5:

  • Priority Mail Express and live animals shipments suspended guarantee and embargo for live animals.
  • DDU drop shipments suspended.
  • Retail and BME operations closed until further notice.

 The following Post Offices are closed:

  • Atlantic Beach, 1516 W. Fort Macon Rd., 28512
  • Carolina Beach, 1323 Bridge Barrier Rd., 28428
  • Davis, 272 Horseshoe Rd., 28524
  • Emerald Isle, 142 Eastview Dr., 28594
  • Gloucester, 310 Pigott Rd., 28528
  • Harkers Island, 823 Island Rd., 28531
  • Kure Beach, 237 Fort Fisher Blvd. N, 28449
  • Marshallberg, 1160 Marshallberg Rd., 28553
  • Sealevel, 751 Hwy 70, 28577
  • Smyrna, 467 Hwy 70, 28579
  • Supply, 25 Blanton Rd. SE, 28462
  • Topsail Beach CPU, 714 S. Anderson Blvd., 28445
  • UNC Wilmington CPU, 601 College St., 28407
  • Village of Bald Head Island CPU, 5703 E. Oak Island Dr., 28465
  • Wigglesworth Ace Hardware CPU, 3516 S. College Rd., 28412
  • Wrightsville Beach, 206 Causeway Dr., 28480

Hyde County

Due to a mandatory evacuation of Hyde County because of Hurricane Dorian, the following are effective Sept. 5:

  • Priority Mail Express and live animal shipments guarantee suspended and embargo for live animals.
  • Retail operations closed until further notice.

The following Post Offices are closed until further notice:

  • Engelhard, 34668 US Hwy 264, 27824

PO Box section only offices

  • Fairfield, 7089 NC Hwy 94, 27826
  • Scranton, 500 Old US Hwy 264, 27875
  • Swanquarter, 1271 Main St., 27885

Georgia

All offices that were closed due to Hurricane Dorian have resumed normal operations.

 

Source: https://about.usps.com/newsroom/service-alerts/weather-updates-business.htm

 

Informed Delivery Opportunities for Mailers

Informed Delivery reaches a new milestone for sign-ups opening new opportunities for mailers

The United States Postal Service recently announced that Informed Delivery has reached the milestone of 15 million subscribers.  Informed Delivery is a free service allowing consumers to receive a daily email preview of their incoming mail and manage their packages.  Consumers can sign up for the free service at the USPS Informed Delivery website.

What does this mean for marketers using direct mail?

Mailers can now deploy an Interactive Campaign that will integrate their mailpiece with the Informed Delivery email being sent to consumers.  The interactive campaign includes custom images and a targeted URL, giving consumers the ability to click through to a landing page or website.  The Informed Delivery Interactive Campaign gives mailers an easy pathway to marry their direct mail campaign with a digital component creating an omni-channel option.

The USPS is also offering a 2% discount off postage for mailings incorporating the interactive campaigns.  The promotional period runs from September 1st through November 30th.  Eligible mail includes Marketing Mail letters and flats, Nonprofit Marketing Mail letters and flats, and First-Class presort & automation letters, cards and flats.

NFocus is here to help you succeed with your Informed Delivery Interactive Campaign.

NFocus can help mailers with every step of creating and deploying interactive campaigns.  The NFocus NFormed Delivery full service option includes formatting pre-campaign data and reports, and uploading required elements into USPS Business Customer Gateway for deployment.

We also offer a self-serve option to mailers who would like to manage their campaigns.  NFocus can provide the required data elements needed to marry the interactive campaign to the direct mail campaign.

Contact NFocus today to learn how you can take advantage of these opportunities.

2019 Postage Rate Calculators

Plan your 2019 direct mail schedule with help from our postage calculators

The popular NFocus postage rate calculators have been updated and are ready to download.  The new calculators will help guide you through all of the 2019 rate changes for Marketing Mail, Non Profit Marketing Mail, and Periodicals.

The 2019 calculators have been updated with a new look and additional information.  Users will notice the new Part Code column which directly corresponds to the price category codes found on your postage statement (form 3602 for Marketing Mail).  A new Promotions Calendar has also been added (tab 2) which gives users a quick reference guide to the 2019 USPS promotions.

Download a copy of the NFocus Postage Rate Calculators below:

2019 Postage Rate Calculators 

2019 USPS Marketing Mail Rate Calculator

2019 USPS Periodical Mail Rate Calculator

2019 USPS Non Profit Marketing Mail Rate Calculator

Need hep figuring this out?  Contact your NFocus rep today.  We provide a complete suite of resources to help direct mailers including our NControl report for periodical publishers, 24-7 access to the top direct mail list data with Listcounts, and our powerful Smart Saturation solution for mailers looking for a more targeted list.

Mail.dat Version Requirements for 2019

USPS have updated mail.dat requirements for the new year.

The United State Postal Service recently announced that they will only accept mail.dat versions 18.1 or higher in 2019.  Versions 17.1 and 17.2 will no longer be supported.  As such, NFocus will move to providing mail.dat version 18.1 for all processed jobs by January 1st.

Please contact your Account Manager or Support with any questions or concerns.

USPS 2019 Promotions and Incentives

An overview of the proposed 2019 USPS promotions and Incentives for mailers.

Each year the United States Postal Service provides several promotions and incentives for mailers to utilize new technology with their direct mail printing and messaging.  Promotions focus on specific technologies and are only available for a limited amount of time, usually 3-6 months.  The incentive programs are available for both First-Class and Marketing Mail classes.

2019 proposed USPS Promotion and Incentive program

  • Tactile, Sensory & Interactive Promotion
    • February 1, 2019 – July 31, 2019
    • Encourages marketers to incorporate innovative techniques on their mailpieces including specialty paper, specialty ink, and interactive elements.
    • Available for Marketing Mail letters and flats, nonprofit Marketing mail letters and flats
    • Incentive: 2% discount of eligible postage
  • Emerging and Advanced Technology Promotion
    • March 1, 2019 – August 31, 2019
    • Encourages direct mailers to incorporate advanced technology in their mail campaigns, including augmented reality, virtual reality and mixed reality.
    • Available for First-Class presort & auto letters, cards and flats, Marketing Mail letters and flats, nonprofit Marketing Mail letters and flats
    • Incentive: 2% discount on eligible postage
  • Earned Value Promotion
    • April 1, 2019 – June 30, 2019
    • Encourages the use of Business Reply Mail and Courtesy Reply Mail to boost First-Class Mail volumes.
    • Available for Business Reply Mail, Courtesy Reply Mail and Share Mail cards and letters
    • Incentive: $.03 credit
  • Personalized Color Transpromo Promotion
    • July 1, 2019 – December 31, 2019
    • Encourages the mailer of bills and statements to use color messaging.
    • Available for First-Class Mail commercial letters with IMb Full-Service
    • Incentive: discount of 2% of eligible postage
  • Mobile Shopping Promotion
    • August 1, 2019 – December 31, 2019
    • Encourages the use of technologies to connect direct mail to online shopping, such as QR codes.
    • Available for Marketing Mail letters and flats and nonprofit Marketing Mail letters and flats
    • Incentive: 2% discount on postage for eligible pieces
  • Informed Delivery Promotion
    • September 1, 2019 – November 30, 2019
    • Encourages mailers to use create Informed Delivery campaigns in conjunction with their direct mail campaign.
    •  Available for First-Class Mail presort & auto letters, cards and flats, Marketing Mail letters and flats, and nonprofit Marketing Mail letters and flats
    • Incentive: Discount of 2% on eligible postage

USPS Proposed 2019 Postage Rates

Mailbox with lettersNFocus is here to help you plan for the 2019 postage rate increases.

October might be the most important month for mailers as the proposed postage rate increases are announced.  The overall average proposed increase for Marketing Mail is 2.479% while Periodicals will see a 2.52% increase.

How are rates set?

The United States Postal Service filed their intended rate changes to the Postal Regulatory Commission the 2nd week of October.  The PRC has up to 34 days to review the filing.  The new rates are set to go into effect Sunday January 27, 2019.

Postage rates are adjusted annually and are based on the Consumer Price Index.  This method of rate adjustment was set under the Postal Accountability and Enhancement Act which was signed into law in 2006 by President George W. Bush.

What can you do now?

Now is the time to plan and we are here to help.  Our postal experts will examine your mailing and provide you with details on how the new rates may effect your mailing.  Even though Marketing Mail is facing a proposed 2.479% overall increase, the percentage increase varies based on multiple factors including drop location and carrier route volumes.  We can help you navigate all the details to uncover your individual impact.

What options do you have?

NFocus offers multiple solutions for mailers to help them manage their postage.  The NFocus Smart Saturation solution allows marketers to use a highly targeted direct mail list while maintaining specific postage requirements.  Mailers who need to maintain full walk sequence saturation on their lists will find ResQue’s powerful route level optimization tools extremely useful.

Contact NFocus today for more information on how the new rates could impact your mailing and help you plan your 2019 mailing strategy.

Proposed New Rule About Premiums in Marketing Mail

USPS reviewing rule change to limit Marketing Mail content to only paper-based printed matter.

The United States Postal Service recently announced that it is considering amending the Domestic Mail Manual and revising content standards for Marketing Mail.  The proposed change would limit the content of all Marketing Mail to only paper-based/printed matter; no merchandise or goods will be allowed regardless of ‘value’.  The rule would affect all categories and classifications from letter to flat, profit or non-profit, and regardless of level or sortation.

The proposed standard would essentially eliminate the option for mailers to include premiums with their mail piece while using the  Marketing Mail rates.  Nonprofits often include premium items such as notepads, stickers, or medallions in their mail pieces to improve response rates.  Mailers would be forced into other mail classifications such as Priority Mail or Parcel Select in order to continue including the premium items if the rule goes into effect.

The USPS has set a deadline of October 22, 2018 for comments for and against the rule change.

Contact your Account Manager with any questions you may have.

Smart Saturation Starts Here

The NFocus Smart Saturation solution helps marketers succeed by saving money on postage while enjoying the benefits of a highly targeted list.

Saving money on postage while using roof-top level targeting seems like an impossible request.  NFocus delivers on that request with our Smart Saturation solution.

The NFocus Smart Saturation solution provides a robustly targeted list, not just simply removing addresses to meet postage levels.  NFocus works with you to identify your targeting, develop your profile and execute a finely-tuned direct mail list.

IdentifyNFocus the Data Agency

The first step in building a targeted list is identifying the best prospect.  The NFocus Audience NSight report provides a customized prospect profile based on your client list.  Overlay demographic, behavioral or property data to create a targeting profile specific to your needs.

Develop

The NFocus account management team works with you to further develop your targeting by ranking and scoring the data, helping you strengthen the profile.  The data is then loaded into the Listcounts portal to create a comprehensive customized profile.  Your priorities.  Your business rules.  Your targeting.

Execute

The NFocus data analyst team reviews your data on roof-top level, analyzing your ideal customer profile while meeting your expected postage levels and business rules.

The result is a highly targeted list, built with robust data options, custom to your marketing needs and optimized to maximize your postage savings.

Contact your representative today for more information on the NFocus Smart Saturation solution.