Informed Delivery Opportunities for Mailers

Informed Delivery reaches a new milestone for sign-ups opening new opportunities for mailers

The United States Postal Service recently announced that Informed Delivery has reached the milestone of 15 million subscribers.  Informed Delivery is a free service allowing consumers to receive a daily email preview of their incoming mail and manage their packages.  Consumers can sign up for the free service at the USPS Informed Delivery website.

What does this mean for marketers using direct mail?

Mailers can now deploy an Interactive Campaign that will integrate their mailpiece with the Informed Delivery email being sent to consumers.  The interactive campaign includes custom images and a targeted URL, giving consumers the ability to click through to a landing page or website.  The Informed Delivery Interactive Campaign gives mailers an easy pathway to marry their direct mail campaign with a digital component creating an omni-channel option.

The USPS is also offering a 2% discount off postage for mailings incorporating the interactive campaigns.  The promotional period runs from September 1st through November 30th.  Eligible mail includes Marketing Mail letters and flats, Nonprofit Marketing Mail letters and flats, and First-Class presort & automation letters, cards and flats.

NFocus is here to help you succeed with your Informed Delivery Interactive Campaign.

NFocus can help mailers with every step of creating and deploying interactive campaigns.  The NFocus NFormed Delivery full service option includes formatting pre-campaign data and reports, and uploading required elements into USPS Business Customer Gateway for deployment.

We also offer a self-serve option to mailers who would like to manage their campaigns.  NFocus can provide the required data elements needed to marry the interactive campaign to the direct mail campaign.

Contact NFocus today to learn how you can take advantage of these opportunities.

2019 Postage Rate Calculators

Plan your 2019 direct mail schedule with help from our postage calculators

The popular NFocus postage rate calculators have been updated and are ready to download.  The new calculators will help guide you through all of the 2019 rate changes for Marketing Mail, Non Profit Marketing Mail, and Periodicals.

The 2019 calculators have been updated with a new look and additional information.  Users will notice the new Part Code column which directly corresponds to the price category codes found on your postage statement (form 3602 for Marketing Mail).  A new Promotions Calendar has also been added (tab 2) which gives users a quick reference guide to the 2019 USPS promotions.

Download a copy of the NFocus Postage Rate Calculators below:

2019 Postage Rate Calculators 

2019 USPS Marketing Mail Rate Calculator

2019 USPS Periodical Mail Rate Calculator

2019 USPS Non Profit Marketing Mail Rate Calculator

Need hep figuring this out?  Contact your NFocus rep today.  We provide a complete suite of resources to help direct mailers including our NControl report for periodical publishers, 24-7 access to the top direct mail list data with Listcounts, and our powerful Smart Saturation solution for mailers looking for a more targeted list.