USPS Proposed 2019 Postage Rates

Mailbox with lettersNFocus is here to help you plan for the 2019 postage rate increases.

October might be the most important month for mailers as the proposed postage rate increases are announced.  The overall average proposed increase for Marketing Mail is 2.479% while Periodicals will see a 2.52% increase.

How are rates set?

The United States Postal Service filed their intended rate changes to the Postal Regulatory Commission the 2nd week of October.  The PRC has up to 34 days to review the filing.  The new rates are set to go into effect Sunday January 27, 2019.

Postage rates are adjusted annually and are based on the Consumer Price Index.  This method of rate adjustment was set under the Postal Accountability and Enhancement Act which was signed into law in 2006 by President George W. Bush.

What can you do now?

Now is the time to plan and we are here to help.  Our postal experts will examine your mailing and provide you with details on how the new rates may effect your mailing.  Even though Marketing Mail is facing a proposed 2.479% overall increase, the percentage increase varies based on multiple factors including drop location and carrier route volumes.  We can help you navigate all the details to uncover your individual impact.

What options do you have?

NFocus offers multiple solutions for mailers to help them manage their postage.  The NFocus Smart Saturation solution allows marketers to use a highly targeted direct mail list while maintaining specific postage requirements.  Mailers who need to maintain full walk sequence saturation on their lists will find ResQue’s powerful route level optimization tools extremely useful.

Contact NFocus today for more information on how the new rates could impact your mailing and help you plan your 2019 mailing strategy.

Smart Saturation Starts Here

The NFocus Smart Saturation solution helps marketers succeed by saving money on postage while enjoying the benefits of a highly targeted list.

Saving money on postage while using roof-top level targeting seems like an impossible request.  NFocus delivers on that request with our Smart Saturation solution.

The NFocus Smart Saturation solution provides a robustly targeted list, not just simply removing addresses to meet postage levels.  NFocus works with you to identify your targeting, develop your profile and execute a finely-tuned direct mail list.

IdentifyNFocus the Data Agency

The first step in building a targeted list is identifying the best prospect.  The NFocus Audience NSight report provides a customized prospect profile based on your client list.  Overlay demographic, behavioral or property data to create a targeting profile specific to your needs.

Develop

The NFocus account management team works with you to further develop your targeting by ranking and scoring the data, helping you strengthen the profile.  The data is then loaded into the Listcounts portal to create a comprehensive customized profile.  Your priorities.  Your business rules.  Your targeting.

Execute

The NFocus data analyst team reviews your data on roof-top level, analyzing your ideal customer profile while meeting your expected postage levels and business rules.

The result is a highly targeted list, built with robust data options, custom to your marketing needs and optimized to maximize your postage savings.

Contact your representative today for more information on the NFocus Smart Saturation solution.