Do you think a mailing or email list is just a necessary task in your direct marketing equation? Do you think all lists are the same?

Data helps sell your products. Data helps grow your business. Data drives your business. The DataStream is a complete solution that provides a powerful flow of data and information to the critical points of your business – Sales, Production, Customer Retention, Territory Management, Vendor Relations and more.

The DataStream Solution works best when used in conjunction with NSight Products and Services. The continual use of these products will ensure your company has a deeper understanding of its direct marketing initiatives.

Here is the basic flow…

Step 1: Provide NFocus with your existing database (consumers and/or businesses) for an NSight Report. This provides a guideline of who your customers are and who you could target for your campaign. (Analytics)

Step 2: Log into the Listcounts portal and select the records that meet your criteria.  Contact an NFocus representative for assistance if needed. Automatic data subscriptions may also be available to meet your needs. (Data Acquisition)

Step 3: Suppress your existing customers from your list, append tracking to your prospect database, and score the database for the best records available. (Data Processing)

Step 4: Create a multi-touch campaign of direct mail and email. (Data Assimilation)

Step 5: Postal Optimize your prospect database to reduce costs and provide the data to your preferred print partner. (Data Processing/Postal Optimization)

Step 6: Collect the response and matchback to your original prospect list to gain knowledge of who responded and how to build towards your next campaign. (Analytics – leading back to Step 1)

If you expand the above “flow” to your organization you will find that there are many areas that are affected by data. In your organization it is Sales, Marketing, Customer Service, Finance, Production, and Shipping. Outside of your company there are vendors such as Advertising Agencies, Marketing Consultants, Printers, Mailers, Graphic Designers, Warehousing, and other partners where accurate and precise data will prove useful.

Over the years there have been great advancements on how data is sent and received. Now it is time to make sure the data you use is of the highest quality and integrity. Stop guessing and making assumptions on your data – Jump into the DataStream.