Whether your clients are “Consumers”, “Businesses”, or a mixture of both, our NSight products can provide the information you need to understand your client base, make crucial marketing decisions, find new prospects, structure direct marketing campaigns, and analyze your responses.
The NSight products and services take full advantage and leverage our databases, data processing services, and analytical strengths to provide your company with the knowledge you need to make marketing decisions. Charts, graphs, and maps are used for visual analysis to allow clients to see their data in easy-to-understand forms while conveying crucial information.
NSight Consumer Report
The NSight Consumer Report provides a comprehensive snapshot of your clients. Grouped by geography (zip code, store location, or another grouping that best fits your data set), this report provides important household level demographics that will paint a picture of your clients. Color-shaded tables allow for quick focus on key areas and groupings; while simple charts and graphs provide comprehensive client data. This report will be a key component to understand your current customers and will allow you to build a comprehensive prospecting database.
NSight Property Report
Like the NSight Consumer Report, the NSight Property Report also groups the data by geography; however, this report provides demographics of the actual property. Value, Building Size, Property Size, Number of Rooms, Swimming Pools, Garage Size, Owner/Renter and Fuel Type are just the beginning of what this report can include. If your products and services are more related to the property attributes than the consumer attributes then this report will provide a great wealth of knowledge and allow you to build a comprehensive prospecting database.
Response Analysis, Heat Maps, and More
In addition to the reports, the NSight product line includes mapping services. Maps can be a great visual representation of your data and can provide simple visual analysis. Various types of maps are available and include (but not limited to): Heat Maps, Dot Density, Demographic Overlays, Territory, Multi-Location Radius, Drive Time, and Prospect Coding.