Plan your 2019 direct mail schedule with help from our postage calculators
The popular NFocus postage rate calculators have been updated and are ready to download. The new calculators will help guide you through all of the 2019 rate changes for Marketing Mail, Non Profit Marketing Mail, and Periodicals.
The 2019 calculators have been updated with a new look and additional information. Users will notice the new Part Code column which directly corresponds to the price category codes found on your postage statement (form 3602 for Marketing Mail). A new Promotions Calendar has also been added (tab 2) which gives users a quick reference guide to the 2019 USPS promotions.
Download a copy of the NFocus Postage Rate Calculators below:
2019 Postage Rate Calculators
2019 USPS Marketing Mail Rate Calculator
2019 USPS Periodical Mail Rate Calculator
2019 USPS Non Profit Marketing Mail Rate Calculator
Need hep figuring this out? Contact your NFocus rep today. We provide a complete suite of resources to help direct mailers including our NControl report for periodical publishers, 24-7 access to the top direct mail list data with Listcounts, and our powerful Smart Saturation solution for mailers looking for a more targeted list.
NFocus is here to help you plan for the 2019 postage rate increases.
October might be the most important month for mailers as the proposed postage rate increases are announced. The overall average proposed increase for Marketing Mail is 2.479% while Periodicals will see a 2.52% increase.
How are rates set?
The United States Postal Service filed their intended rate changes to the Postal Regulatory Commission the 2nd week of October. The PRC has up to 34 days to review the filing. The new rates are set to go into effect Sunday January 27, 2019.
Postage rates are adjusted annually and are based on the Consumer Price Index. This method of rate adjustment was set under the Postal Accountability and Enhancement Act which was signed into law in 2006 by President George W. Bush.
What can you do now?
Now is the time to plan and we are here to help. Our postal experts will examine your mailing and provide you with details on how the new rates may effect your mailing. Even though Marketing Mail is facing a proposed 2.479% overall increase, the percentage increase varies based on multiple factors including drop location and carrier route volumes. We can help you navigate all the details to uncover your individual impact.
What options do you have?
NFocus offers multiple solutions for mailers to help them manage their postage. The NFocus Smart Saturation solution allows marketers to use a highly targeted direct mail list while maintaining specific postage requirements. Mailers who need to maintain full walk sequence saturation on their lists will find ResQue’s powerful route level optimization tools extremely useful.
Contact NFocus today for more information on how the new rates could impact your mailing and help you plan your 2019 mailing strategy.
The NFocus Smart Saturation solution helps marketers succeed by saving money on postage while enjoying the benefits of a highly targeted list.
Saving money on postage while using roof-top level targeting seems like an impossible request. NFocus delivers on that request with our Smart Saturation solution.
The NFocus Smart Saturation solution provides a robustly targeted list, not just simply removing addresses to meet postage levels. NFocus works with you to identify your targeting, develop your profile and execute a finely-tuned direct mail list.
The first step in building a targeted list is identifying the best prospect. The NFocus Audience NSight report provides a customized prospect profile based on your client list. Overlay demographic, behavioral or property data to create a targeting profile specific to your needs.
The NFocus account management team works with you to further develop your targeting by ranking and scoring the data, helping you strengthen the profile. The data is then loaded into the Listcounts portal to create a comprehensive customized profile. Your priorities. Your business rules. Your targeting.
The NFocus data analyst team reviews your data on roof-top level, analyzing your ideal customer profile while meeting your expected postage levels and business rules.
The result is a highly targeted list, built with robust data options, custom to your marketing needs and optimized to maximize your postage savings.
Contact your representative today for more information on the NFocus Smart Saturation solution.
Direct mail continues to be a popular marketing option.
48% of small and medium-sized businesses rely on direct mail as part of their overall marketing mix, according to Borrell Associates’ 2018 annual Local Advertiser Survey. Direct mail edged out other channels including radio (44%), Search Engine Marketing (40%), and online Banner Ads (37%).
Why are businesses still leveraging direct mail? Because it works.
According to the DMA’s 2017 Response Rate Report, acquisition direct mail campaigns show impressive results. These include a 30% return on investment and a 5% response rate for flat sized mail pieces.
Getting your mail piece into the right hands is key in developing an effective campaign. The NFocus team of Data Analysts and Account Managers are your partners to help you build a powerful direct mail strategy.
Uncover your best prospects with our comprehensive Audience NSight Report. This proprietary report identifies key characteristics of your top customer. Select from hundreds of demographic, behavioral and property options.
Build your targeted list using the Listcounts data portal. Access the top marketing databases including roof-top level consumer, automotive and lifestyle changes with new movers and homeowners.
Custom Match Back reporting allows you to review campaign performance and analyze your return on your investment.
Contact us today for more information on our complete direct mail solutions.
Data Agency Solutions For On-Demand Marketing
Unlike list brokers that simply resell a mailing list, NFocus is a data agency with the purpose of positioning and hosting data to create scalable and brandable solutions for your business. Printers, marketers, publishers, retail companies and non-profits have partnered with NFocus because of our deep postal knowledge, extensive data portfolio, and direct mail data technology.
NFocus is the only company hosting and managing the largest postal, consumer, mortgage, property and automotive databases. Along with access to weekly lifestyle files, bankruptcy, stressed property and behavioral databases, NFocus is positioned to be your data partner. NFocus provides a comprehensive data portfolio to help our partners reach their direct marketing goals.
Developed and managed by NFocus, the Listcounts portal provides you 24/7 access to the top marketing databases available. Easily accessible, continually updated and customizable, the Listcounts portal gives you total control scaled to meet your specific needs.
Your Listcounts branded portal gives you full admin privileges to manage your customers, your queries and your pricing.
Create targeted direct mail campaigns with features including robust mapping options, list segmentation, suppression, and extensive reporting capabilities.
Every year hundreds of companies trust NFocus to process billions of records that drive their direct marketing success. NFocus is your partner to help you grow with data.
Contact NFocus today to schedule a demo of Listcounts.
Postal news and direct marketing info from around the web:
Postal and marketing news and notes from around the web:
The NFocus Consumer Household database offers the best option for highly targeted marketing campaigns.
The NFocus Consumer Household dataset is the industry’s most comprehensive compiled data source for household demographics for your next direct mail campaign. The file provides robust targeting options with up to five individuals at a household level and thousands of demographic combinations and selects.
The file delivers a complete targeting solution by providing one of the largest databases available – 140 million households, 235 million individuals from 31 different sources and is updated monthly.
The wide range of demographic select options include financial, individual age & date of birth, dwelling characteristics, children, lifestyle, occupation and culture.
Recommended uses include retail, insurance, financial, utilities & telecommunications, travel & hospitality, home improvement, specialty & lifestyle publications and nonprofit direct mail campaigns.
Access the NFocus Consumer Household data file 24/7 via Listcounts or contact your representative for more details.
NFocus can help you find the best prospects in the passionate market of motorcycle, boat and RV owners.
The power sports and recreational vehicle market continues to thrive and grow in the US. The Motorcycle, Boats & RV database will help your clients tap into this great opportunity.
Use the demographics available in the NFocus Consumer Household File to target a stronger prospect by adding selects like Household Income, Target Value Score or Net Worth.
The Motorcycles, Boats & RV data file can be used for service, insurance, aftermarket and buy-back campaigns.
Additional options include a purchase predictor for households more likely to buy a recreational vehicle in the near future and All-Terrain Vehicle (ATV) owners.
Contact your Account Manager for more information on the Motorcycle, Boats and RV database.
The NFocus Data Experts are your resource to maximize distribution, reduce waste and improve your publication’s bottom line.
The postal system is complex and always changing. On average 11% of your distribution list will move in the next 12 months*. Advertisers want to understand who is reading your publication.
NFocus provides best-in-class solutions to improve your address quality, manage your mailing and postage, and analyze your readership.
A dirty list is an expensive list that can cost you thousands in returns. NFocus applies a complete bundle of address quality services to minimize expensive waste.
You benefit from the NFocus Data Processing department’s vast postal knowledge and expertise. NFocus works with you to manage your postage regardless of the complexity of your list.
Proprietary NControl reports map out your continued improvement by tracking quality, postage, and distribution. Galley audit reports to verify circulation. The NFocus developed Audience NSight reporting provides detailed demographic information about your readers, helping your advertisers reach the right audience.
NFocus is your complete publication data resource. Contact us today for more information.
*US Census Bureau