Data Agency Solutions For On-Demand Marketing
Unlike list brokers that simply resell a mailing list, NFocus is a data agency with the purpose of positioning and hosting data to create scalable and brandable solutions for your business. Printers, marketers, publishers, retail companies and non-profits have partnered with NFocus because of our deep postal knowledge, extensive data portfolio, and direct mail data technology.
NFocus is the only company hosting and managing the largest postal, consumer, mortgage, property and automotive databases. Along with access to weekly lifestyle files, bankruptcy, stressed property and behavioral databases, NFocus is positioned to be your data partner. NFocus provides a comprehensive data portfolio to help our partners reach their direct marketing goals.
Developed and managed by NFocus, the Listcounts portal provides you 24/7 access to the top marketing databases available. Easily accessible, continually updated and customizable, the Listcounts portal gives you total control scaled to meet your specific needs.
Your Listcounts branded portal gives you full admin privileges to manage your customers, your queries and your pricing.
Create targeted direct mail campaigns with features including robust mapping options, list segmentation, suppression, and extensive reporting capabilities.
Every year hundreds of companies trust NFocus to process billions of records that drive their direct marketing success. NFocus is your partner to help you grow with data.
Contact NFocus today to schedule a demo of Listcounts.
Direct mail continues to show strength for local marketing.
According to the 2017 BIA/Kelsey U.S. Local Advertising Forecast, direct mail is at the top of the list for both revenue and share of the $147.9 billion local advertising market. The top five media channels are:
- Direct Mail: $37.1 billion (25% share)
- Local TV: $20.9 billion (14% share)
- Online / Interactive: $18.6 billion (11% share)
- Newspapers: $16 billion (11% share)
- Mobile: $16 billion (11% share)
NFocus has been working with the top direct marketers, printers and publishers since 1989 helping them maximize their direct mail strategy. We provide complete data intelligence with thousands of demographic, financial, transactional, behavioral, and trigger overlay options.
NFocus is the industry leader in developing solutions built for data marketers. The Listcounts® Data Portal provides access to the top direct mail databases in the market 24/7. Our Encore CDM™ Solution offers complete campaign management from hygiene to response analysis. And our ResQue® Software provides unparalleled tools to help you manage your saturation mailing, including territory management and dynamic route tracking technology.
Contact NFocus today for more information on how we can help you maximize your direct mail and improve your results.
The NFocus Enhanced Property file provides you unparalleled access to parcel and dwelling information.
With more than 134 million parcel records available, the NFocus Enhanced Property database is the best file to target home and landowners. The data is based on direct property records, tax assessments, property characteristics and parcel maps from tax assessors and county recorder offices across the nation. NFocus has developed the most exact collection methodology in the industry resulting in an extensive property database with 94% coverage of the US population. The Enhanced Property file is updated monthly and can be accessed 24/7 on the Listcounts® data portal.
Select options include dwelling type, acres, year built, land use, square footage, pool, land value and appraised value.
Suggested uses for the Enhanced Property file include Real Estate, Home Improvement, Insurance, Energy & Telco, Home Improvement Magazines and Cooperatives, Mortgage & Financial and Landscaping.
Additionally, the following items contribute to the accuracy of the data:
- Sophisticated analytics to match deeds to tax assessor info
- Multiple owner name capture / clean up to enhance search
- Field summarization to accurately capture dwelling characteristics
The Enhanced Property file provides hundreds of property attributes to support virtually any homeowner specific direct mail marketing list. Log onto Listcounts to access the Enhanced Property database or contact your Account Manager for more information.