Direct Mail Dominates Local Advertising Spend

Direct mail continues to show strength for local marketing.

According to the 2017 BIA/Kelsey U.S. Local Advertising Forecast, direct mail is at the top of the list for both revenue and share of the $147.9 billion local advertising market.  The top five media channels are:

  • Direct Mail: $37.1 billion (25% share)
  • Local TV: $20.9 billion (14% share)
  • Online / Interactive: $18.6 billion (11% share)
  • Newspapers: $16 billion (11% share)
  • Mobile: $16 billion (11% share)

NFocus has been working with the top direct marketers, printers and publishers since 1989 helping them maximize their direct mail strategy.  We provide complete data intelligence with thousands of demographic, financial, transactional, behavioral, and trigger overlay options.

NFocus is the industry leader in developing solutions built for data marketers. The Listcounts® Data Portal provides access to the top direct mail databases in the market 24/7. Our Encore CDM™ Solution offers complete campaign management from hygiene to response analysis. And our ResQue® Software provides unparalleled tools to help you manage your saturation mailing, including territory management and dynamic route tracking technology.

Contact NFocus today for more information on how we can help you maximize your direct mail and improve your results.

 

Source: BIA/Kelsey

Target Property Owners Across the Country

The NFocus Enhanced Property file provides you unparalleled access to parcel and dwelling information.

NFocus Listcounts Enhanced Property

With more than 134 million parcel records available, the NFocus Enhanced Property database is the best file to target home and landowners. The data is based on direct property records, tax assessments, property characteristics and parcel maps from tax assessors and county recorder offices across the nation. NFocus has developed the most exact collection methodology in the industry resulting in an extensive property database with 94% coverage of the US population.  The Enhanced Property file is updated monthly and can be accessed 24/7 on the Listcounts® data portal.

Select options include dwelling type, acres, year built, land use, square footage, pool, land value and appraised value.

Suggested uses for the Enhanced Property file include Real Estate, Home Improvement, Insurance, Energy & Telco, Home Improvement Magazines and Cooperatives, Mortgage & Financial and Landscaping.

Additionally, the following items contribute to the accuracy of the data:

  •  Sophisticated analytics to match deeds to tax assessor info
  •  Multiple owner name capture / clean up to enhance search
  •  Field summarization to accurately capture dwelling characteristics

The Enhanced Property file provides hundreds of property attributes to support virtually any homeowner specific direct mail marketing list. Log onto Listcounts to access the Enhanced Property database or contact your Account Manager for more information.