Data Processing   |   Labels & Inkjet Prep

Data-driven marketing is the latest buzz word to hit the direct marketing channel. The fact is that marketing has always been data-driven especially mailing. A mailing is worthless without accurate data. There would be no attention, no address, and therefore no response. NFocus Consulting can partner with your direct mail team to help create a simple mailing label to an elaborate variable messaged piece using inkjet or laser technology.

Our programmers can overlay demographics and store data to target certain segments within your data and export the appropriate format for the inkjet or laser at your mailer. We support virtually all makes and models to assign the proper demographic bindery, selective inserting or special messaging controls for your next campaign. With variable data, you can create thousands of campaigns within one mailing.

In addition to inkjet and laser data preparation, NFocus can produce your Cheshire, Heat Cheshire, and Pressure Sensitive label needs. Many mailhouses, magazines, and newspapers require labels for direct mail. Our label printing facility can produce millions of labels a day to exceed your label needs.