Data Processing   |   List Hygiene

Over forty to sixty percent of the success of a mailing is directly affected by the list. Is your mailing list kept current and clean? Postage accounts for a large portion of a mailing budget; reducing undeliverables improves response rates and has a direct impact on your bottom line. A small amount spent on list hygiene can pay for itself very quickly when using the right resources.

Our secure data center with backup and redundancy support can import, verify, and improve your mailing list. Whether you are mailing a house file or batching with hundreds of list rentals, NFocus Consulting can assist your circulation marketing team to improve response and delivery as well as reduce undeliverables and postage through our proprietary list hygiene and postal optimization tools.

Postal rates and production are on the rise, therefore reducing waste and mailing to the right market will insure higher performance for your next direct marketing campaign. NFocus splits our Address Quality into four subsets - Hygiene, Suppression, Optimization, and Output.

List Hygiene utilities help identify the deliverability of an address. These solutions correct permanent address movement, improve and validate addresses, and enhance company, name and title appearances within your data. NFocus is a non-exclusive licensee of the USPS for CASS, DPV, NCOALink, and LACSLink.

Suppression Services including Merge/Purge, DMA Pander, Trailer, MFDU Drops, Seasonal, Colleges, Prison, Military, Deceased, and more to help reduce quantity based on your market.

Postal Optimization services through presorting, Mail.dat, drop shipping, and geographic analysis insure better postal rates and quality control measures.

Inkjet Preparation & Variable Messaging services to create true data-driven marketing opportunities including demographic and lifestyle triggers, geographic store data, and much more. NFocus also provides Cheshire, Heat Cheshire, and Pressure Sensitive output options.

Today NFocus serves the Retail and Catalog markets, Periodical Publications, and outsourcing solutions for the Printer and Lettershop industry. Let NFocus Consulting put together a comprehensive Address Quality program to improve your database.