{"id":502,"date":"2017-05-26T10:30:09","date_gmt":"2017-05-26T15:30:09","guid":{"rendered":"http:\/\/www1.n-focus.com\/?p=502"},"modified":"2020-07-14T09:47:49","modified_gmt":"2020-07-14T14:47:49","slug":"direct-mails-positive-impact-on-the-younger-audience","status":"publish","type":"post","link":"https:\/\/www.n-focus.com\/~nfci\/index.php\/2017\/05\/26\/direct-mails-positive-impact-on-the-younger-audience\/","title":{"rendered":"Direct Mail&#039;s Positive Impact on the Younger Audience"},"content":{"rendered":"<h5>In the digital age direct mail drives engagement&nbsp;with millennials.<\/h5>\n<p>That statement may seem like a contradiction of common knowledge but it is true based on recent reporting. The average American devotes about&nbsp;10 hours a day to screen time but the digital landscape is fragmented with multiple platform and channel options making it difficult for marketers to stand out. Direct mail is proving&nbsp;itself effective at grabbing the attention of the younger audience.<\/p>\n<h5>Millennials are more likely to interact with direct mail than previous generations.<\/h5>\n<p>This younger audience will scan, sort, read and share the mail they receive, providing a captive and coveted audience for marketers.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-1973\" src=\"https:\/\/www.n-focus.com\/~nfci\/wp-content\/uploads\/2017\/05\/ChartAll-e1495821478726.jpg\" alt=\"\" width=\"1272\" height=\"350\"><\/p>\n<p>Yes millennials do&nbsp;spend a lot of time on devices, but the data shows&nbsp;that if you are trying to reach this generation direct mail should be part of your omni-channel marketing approach.<br>NFocus provides multiple targeting options to help you reach this audience and stand out including&nbsp;our Consumer Household database and the Automotive Direct file. Contact your Account Manager or email&nbsp;<a href=\"mailto:sales@n-focus.com\">us<\/a>&nbsp;for more information on targeting options for your next direct mail campaign.<\/p>\n<p>&nbsp;<\/p>\n<p>Source: Mail Moments: March 2016 Review, USPS (2016)<\/p>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the digital age direct mail drives engagement&nbsp;with millennials. That statement may seem like a contradiction of common knowledge but it is true based on recent reporting. The average American devotes about&nbsp;10 hours a day to screen time but the digital landscape is fragmented with multiple platform and channel options making it difficult for marketers [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4,12],"tags":[25,27,29,46],"_links":{"self":[{"href":"https:\/\/www.n-focus.com\/~nfci\/index.php\/wp-json\/wp\/v2\/posts\/502"}],"collection":[{"href":"https:\/\/www.n-focus.com\/~nfci\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.n-focus.com\/~nfci\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.n-focus.com\/~nfci\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.n-focus.com\/~nfci\/index.php\/wp-json\/wp\/v2\/comments?post=502"}],"version-history":[{"count":4,"href":"https:\/\/www.n-focus.com\/~nfci\/index.php\/wp-json\/wp\/v2\/posts\/502\/revisions"}],"predecessor-version":[{"id":2514,"href":"https:\/\/www.n-focus.com\/~nfci\/index.php\/wp-json\/wp\/v2\/posts\/502\/revisions\/2514"}],"wp:attachment":[{"href":"https:\/\/www.n-focus.com\/~nfci\/index.php\/wp-json\/wp\/v2\/media?parent=502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.n-focus.com\/~nfci\/index.php\/wp-json\/wp\/v2\/categories?post=502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.n-focus.com\/~nfci\/index.php\/wp-json\/wp\/v2\/tags?post=502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}