{"id":651,"date":"2017-08-01T10:55:10","date_gmt":"2017-08-01T15:55:10","guid":{"rendered":"http:\/\/www1.n-focus.com\/?p=651"},"modified":"2020-07-14T09:53:38","modified_gmt":"2020-07-14T14:53:38","slug":"direct-mail-dominates-local-advertising-spend","status":"publish","type":"post","link":"https:\/\/www.n-focus.com\/~nfci\/index.php\/2017\/08\/01\/direct-mail-dominates-local-advertising-spend\/","title":{"rendered":"Direct Mail Dominates Local Advertising Spend"},"content":{"rendered":"<p>Direct mail continues to show strength for local marketing.<\/p>\n<p>According to the 2017 BIA\/Kelsey U.S. Local Advertising Forecast, direct mail is at the top of the list for both revenue and share of the $147.9 billion local advertising market. &nbsp;The top five media channels are:<\/p>\n<ul>\n<li>Direct Mail: $37.1 billion (25% share)<\/li>\n<li>Local TV: $20.9 billion (14% share)<\/li>\n<li>Online \/ Interactive: $18.6 billion (11% share)<\/li>\n<li>Newspapers: $16 billion (11% share)<\/li>\n<li>Mobile: $16 billion (11% share)<\/li>\n<\/ul>\n<p>NFocus has been working with the top direct marketers, printers and publishers since 1989 helping them maximize their direct mail strategy. &nbsp;We provide complete data intelligence with thousands of demographic, financial, transactional, behavioral, and trigger overlay options.<\/p>\n<p>NFocus is the industry leader in developing solutions built for data marketers. The&nbsp;<a href=\"https:\/\/www.n-focus.com\/index.php\/listcounts-portal\/\" target=\"_blank\" rel=\"noopener noreferrer\">Listcounts\u00ae<\/a>&nbsp;Data Portal provides access to the top direct mail databases in the market 24\/7. Our&nbsp;<a href=\"https:\/\/www.n-focus.com\/index.php\/encore-cdm\/\" target=\"_blank\" rel=\"noopener noreferrer\">Encore CDM\u2122<\/a>&nbsp;Solution offers complete campaign management from hygiene to response analysis. And our&nbsp;<a href=\"https:\/\/www.n-focus.com\/index.php\/resque-software\/\" target=\"_blank\" rel=\"noopener noreferrer\">ResQue\u00ae<\/a> Software provides unparalleled tools to help you manage your saturation mailing, including territory management and dynamic route tracking technology.<\/p>\n<p><a href=\"mailto:sales@n-focus.com\">Contact<\/a> NFocus today for more information on how we can help you maximize your direct mail and improve your results.<\/p>\n<p>&nbsp;<\/p>\n<p>Source: BIA\/Kelsey<\/p>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Direct mail continues to show strength for local marketing. According to the 2017 BIA\/Kelsey U.S. Local Advertising Forecast, direct mail is at the top of the list for both revenue and share of the $147.9 billion local advertising market. &nbsp;The top five media channels are: Direct Mail: $37.1 billion (25% share) Local TV: $20.9 billion [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4,7,10],"tags":[25,27,31,37,38,46],"_links":{"self":[{"href":"https:\/\/www.n-focus.com\/~nfci\/index.php\/wp-json\/wp\/v2\/posts\/651"}],"collection":[{"href":"https:\/\/www.n-focus.com\/~nfci\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.n-focus.com\/~nfci\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.n-focus.com\/~nfci\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.n-focus.com\/~nfci\/index.php\/wp-json\/wp\/v2\/comments?post=651"}],"version-history":[{"count":4,"href":"https:\/\/www.n-focus.com\/~nfci\/index.php\/wp-json\/wp\/v2\/posts\/651\/revisions"}],"predecessor-version":[{"id":2521,"href":"https:\/\/www.n-focus.com\/~nfci\/index.php\/wp-json\/wp\/v2\/posts\/651\/revisions\/2521"}],"wp:attachment":[{"href":"https:\/\/www.n-focus.com\/~nfci\/index.php\/wp-json\/wp\/v2\/media?parent=651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.n-focus.com\/~nfci\/index.php\/wp-json\/wp\/v2\/categories?post=651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.n-focus.com\/~nfci\/index.php\/wp-json\/wp\/v2\/tags?post=651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}