Custom Data Optimization

Why Does Optimizing Your List Matter?

You’ll get a greater number of qualified responses, your postal costs can be significantly reduced, and recipients are happier because the message you send is relevant.

It’s a team effort. Your NFocus account advisor will ask questions about your goals and your target. They’ll dig into our data stores to see how they can paint a sharper picture of your perfect recipient and build your best list.

NFocus data analysts maximize the ‘hygiene’ of our contact data on a continual basis to update millions of records, weed out duplicates and expired contacts. This means your account advisor and data analysts are generating your list using the cleanest contact data available.

When shopping for a contact database provider, be sure to ask about ‘list hygiene.’ How often is data being updated? The last thing you want to do is pay for dead and duplicate contacts. It’s a waste of money and damages your reputation with your customers.

We encourage you to entrust our experts with the task when you’re ready to build your list. There’s no extra charge for these services but we find it’s about a $300 average value of team time.

We know it’s worth it. We think you will, too.

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