Postal News and Information, Week of July 30th

Posted on by Tom Russo

Postal news and information from around the web.

Postal News and Information Week of July 16th

Posted on by Tom Russo

Postal news and information from around the web:

Listcounts: 24-7 Access to the Top Marketing Databases

Posted on by Tom Russo

Data Agency Solutions For On-Demand Marketing

Unlike list brokers that simply resell a mailing list, NFocus is a data agency with the purpose of positioning and hosting data to create scalable and brandable solutions for your business. Printers, marketers, publishers, retail companies and non-profits have partnered with NFocus because of our deep postal knowledge, extensive data portfolio, and direct mail data technology.

The Data

NFocus is the only company hosting and managing the largest postal, consumer, mortgage, property and automotive databases.  Along with access to weekly lifestyle files, bankruptcy, stressed property and behavioral databases, NFocus is positioned to be your data partner.  NFocus provides a comprehensive data portfolio to help our partners reach their direct marketing goals.

The Solution

Developed and managed by NFocus, the Listcounts portal provides you 24/7 access to the top marketing databases available.   Easily accessible, continually updated and customizable, the Listcounts portal gives you total control scaled to meet your specific needs.

Your Listcounts branded portal gives you full admin privileges to manage your customers, your queries and your pricing.

Create targeted direct mail campaigns with features including robust mapping options, list segmentation, suppression, and extensive reporting capabilities.

Every year hundreds of companies trust NFocus to process billions of records that drive their direct marketing success.  NFocus is your partner to help you grow with data.

Contact NFocus today to schedule a demo of Listcounts.

Postal News and Information, Week of July 2nd

Posted on by Tom Russo

Postal news and direct marketing info from around the web:

Target New Homeowners

Posted on by Tom Russo

Increase your customer base by targeting households ready to make major purchases.

Buying a home is a major event, it also triggers an influx of new spending. The NFocus New Homeowner database gives you the ability to create a targeted direct mail campaign to these in-demand consumers, helping you turn new homeowners into new customers.

During the first two years after closing on a new home, the average new homeowner spends $4,500 more than a non-mover according to a recent National Association of Home Builders report.  New homeowners are making major purchases on appliances, furnishings, and home improvements, among other items.

The New Homeowner data file is compiled strictly from county courthouse deed transactions.  The database includes only residential new home purchases.  Lot sales, refinances, and commercial property sales are excluded from the file to enhance the targeting efficiency.

The NFocus New Homeowner file provides comprehensive coverage with data from more than 1,300 counties with in-depth coverage in the top 100 metro markets.

Recommended uses include retail, home furnishings, insurance, home repair, remodeling, and landscaping direct mail campaigns.

Access the NFocus New Homeowner data file 24/7 on the Listcounts® portal or contact your Account Manager for details

Postal News and Information, Week of June 19th

Posted on by Tom Russo

Postal and marketing news and notes from around the web:

Pinpoint Your Best Direct Mail Targets

Posted on by Tom Russo

The NFocus Consumer Household database offers the best option for highly targeted marketing campaigns.

The NFocus Consumer Household dataset is the industry’s most comprehensive compiled data source for household demographics for your next direct mail campaign.  The file provides robust targeting options with up to five individuals at a household level and thousands of demographic combinations and selects.

The file delivers a complete targeting solution by providing one of the largest databases available – 140 million households, 235 million individuals from 31 different sources and is updated monthly.

The wide range of demographic select options include financial, individual age & date of birth, dwelling characteristics, children, lifestyle, occupation and culture.

Recommended uses include retail, insurance, financial, utilities & telecommunications, travel & hospitality, home improvement, specialty & lifestyle publications and nonprofit direct mail campaigns.

Access the NFocus Consumer Household data file 24/7 via Listcounts or contact your representative for more details.

Postal News and Information, Week of June 11th

Posted on by Tom Russo

Postal industry news and notes from around the web

Understand Your Audience and Improve Your Results

Posted on by Tom Russo

The NFocus Audience NSight Report is your all-in-one detailed view of your market and your marketing road map.

It is a daunting task.  You have gathered customer information but you are not sure what the next step is.  Your advertisers are demanding more demographic profiles of your direct mail list.

What does the local population look like?

How do you segment your marketing to maximize your impact?

What new geographic areas can you target?

NFocus created the Audience NSight Report to answer those questions and provide comprehensive analysis of your data.

The NSight report is customized with the demographic selects that matter to you and your customers focused on your marketing footprint.

Data Selection options include:

  • Consumer
    •  Economic
    • Behavioral
    • Interest
  • Property
    • Property type
    • Year Built
    • Home Value
    • Acres
  • Plus other data options

Target the best audience.  Optimize your marketing.  Expand your reach.

Contact NFocus to learn more about Audience NSight Reporting options.