Direct Mail And Automotive Dealers

Posted on by Tom Russo

Direct mail continues to be an important marketing option for new car dealers.

The average new car dealer spent over $575,000 on advertising in 2017 with 7.2% being earmarked for direct mail, according to the recently released NADA Data report.

NFocus offers several data solutions to maximize any automotive direct mail campaign.

* Automotive Direct – Comprehensive database of automotive owners available with over 150 million records.  Selection options include Make/Model/Year and households In-Market to purchase a new vehicle in the next 60 days.  Access the Automotive Direct database 24/7 on the Listcounts data portal.

* Buy Back Campaigns – Append trade-in values to lift engagement with your print campaign.

* Complete Data Options – Choose from household demographics, financial selects, or saturation to build the right list for the right audience.

* Postal Optimization – Our postal processing experts are here to help you maximize your postal savings.

* Match Back Analysis – Review engagement to improve future campaigns with custom match back reporting.

Contact your Account Manager today for more information on the NFocus automotive data opportunities.  Or login to your Listcounts account to access the Automotive Direct data file.

Anniversary of the Forever Stamp

Posted on by Tom Russo

April 12th marks the anniversary of the first United States Postal Service “Forever Stamp”.

The first Forever Stamp in the US went on sale on April 12, 2007 featuring the Liberty Bell and sold for 41 cents.  Forever Stamps can be used to mail a one-once letter regardless of when the stamps were purchased no matter how postage prices change in the future.  Forever Stamps are always sold at the same price as a regular first-class mail stamp.

The USPS applied to begin developing the Forever Stamp program in 2006, it was a concept similar to the United Kingdom’s practice of issuing non-denominated stamps.

The Liberty Bell design was the only Forever Stamp in circulation until October 2010 when the second design was released featuring pine cones and evergreen trees.  All first-class stamps became Forever Stamps in 2011, with the exception of coils of 500, 3,000 and 10,000.  In 2015 the USPS expanded the concept to incorporate several other categories including postcard, additional ounce, and two and three ounce stamps. 

 

Source: USPS

NFocus Announces Expansion of Business Development Team

Posted on by Tom Russo

NFocus is excited to announce several changes to the Office of Business Development.

Michael Gregory joins NFocus in the role of Sales Executive focusing on strategic new business development.  As Sales Executive Michael will be responsible for creating custom data solutions for a wide variety of market segments.

Michael’s background includes 14 years of direct data marketing sales and management experience.

“We are thrilled to have Michael join the NFocus family,” said Tim Giese, Director of Business Development.  “The addition of Michael to the Business Development staff helps strengthen our position as the premier data agency in the marketplace.”

Michael earned his Bachelor of Science in Business Administration from Central Michigan University and his Master of Business Administration from Walsh College.  Michael lives in Michigan with his wife and two children.

James Vitela is also joining the NFocus family as a Sales Executive.
In the role of Sales Executive, James is responsible for growing and developing new business with printers, publishers and marketing agencies.  James’ background includes more than 15 years of sales and management experience in the financial, media and data industries.

“James is a great addition to our staff,” said Tim Giese.  “James’ varied background and experience is beneficial in helping to build partnerships across all of our key segments.”

James currently lives in Lancaster with his wife and is active in several community organizations including Big Brothers Big Sisters, The Decorative Arts Center, and the Fairfield Heritage Association.  James studied Business Administration at the University of Arkansas at Little Rock and Austin Community College.

Tiffani Rossi, who has been with NFocus for three years, is moving into the role of Client Growth Specialist.

As Client Growth Specialist Tiffani is focused on strategically growing our current partnerships.  She will help our clients improve their marketing efforts through optimizing campaign targeting, improving data quality, and analyzing results.

Tiffani earned a Bachelor’s degree from Park University and an Associate’s degree from Hocking College.  Tiffani was born and raised in Lancaster, Ohio where she currently lives with her husband, two kids, three dogs, two cats, a turtle, and a hamster.

“It is a very exciting time here at NFocus,” said Doug Cronin, Owner and President.  “With the addition of James and Michael, plus Tiffani’s new focus, we’re positioned to create long term success for our clients and develop new, exciting partnerships.”

NFocus Business Development Team (left to right) Tim Giese, James Vitela, Michael Gregory, Tiffani Rossi

NFocus is a company rooted in strong data, supported by knowledgeable people and strengthened by innovative solutions to accelerate customer success.  Founded in 1989, NFocus has grown to process billions of postal addresses annually and work with publishers, printers and direct marketers across the country helping them understand and target their prospects.