August 2018 – NFocus Consulting Inc

Postal News and Information, August 27th

Posted on August 27, 2018 by Tom Russo

Postal news and information from around the web.

The fate of the Postal Service lays in millennials’ hands Washington Examiner
FSS comes up short (blog) United States Postal Service office of Inspector General
Can lockers help the Postal Service get hip? The American Prospect
Moving historic post office building in Seaside, Florida fails (VIDEO) WPTV
Proposed changes to Marketing Mail content standards (Press release) Federal Register
Thousands of workers rally against proposed privatization of U.S. Postal Service CBS Pittsburgh
Trump administration seeks to end lower shipping rates for China and others Washington Examiner

Labor Day

Posted on August 24, 2018 by Tom Russo

NFocus will be closed Monday September 3rd in observance of Labor Day.

Please contact your Account Manager or Support to adjust your order schedule.

Track Status of Postal Facilities in Real Time

Posted on August 20, 2018 by Tom Russo

New online map provides status updates for postal facilities

The United States Postal Service’s new national map is now online. The interactive map provides real time data for postal facilities across the United States. Weather, road closures and other items pertinent to mailing operations are also viewable on the map.

The mapping interface provides mailers a live look at potential items that may have an effect on mail delivery. You can view the live map here.

Direct Mail, It Works

Posted on August 15, 2018 by Tom Russo

Direct mail continues to be a popular marketing option.

48% of small and medium-sized businesses rely on direct mail as part of their overall marketing mix, according to Borrell Associates’ 2018 annual Local Advertiser Survey. Direct mail edged out other channels including radio (44%), Search Engine Marketing (40%), and online Banner Ads (37%).

Why are businesses still leveraging direct mail? Because it works.

According to the DMA’s 2017 Response Rate Report, acquisition direct mail campaigns show impressive results. These include a 30% return on investment and a 5% response rate for flat sized mail pieces.

Getting your mail piece into the right hands is key in developing an effective campaign. The NFocus team of Data Analysts and Account Managers are your partners to help you build a powerful direct mail strategy.

Uncover your best prospects with our comprehensive Audience NSight Report. This proprietary report identifies key characteristics of your top customer. Select from hundreds of demographic, behavioral and property options.

Build your targeted list using the Listcounts data portal. Access the top marketing databases including roof-top level consumer, automotive and lifestyle changes with new movers and homeowners.

Custom Match Back reporting allows you to review campaign performance and analyze your return on your investment.

Postal News and Information, August 13th

Posted on August 13, 2018 by Tom Russo

Postal news and information from around the web

U.S. Postal Service to increase millennial engagement amid financial crisis WSOCTV
Amazon form U.S. Postal Service lobby group with other companies Reuters
The miracle of the United States Postal Service The Week
Hawaii vote by mail (press release) Common Cause Hawaii
Post Office losses narrow to $1.5 billion, while revenue rises MarketWatch