ResQue Access Update

Update process from prior version of GO-Global

Introduction

Access to ResQue is changing slightly with an update to the underlying connection method, GO-Global. The update provides an easier installation process for new users and a more reliable connection for existing users. This change will appear to groups of users starting 03 June 2019 and should be deployed to all users by 31 June 2019. This document details the expected changes. No action is required from you until your usual ResQue link prompts you for a download.

Update and Install process for New and Existing Users

1. The first time you navigate to a ResQue link that has been updated you will see the following download wheel.  This may take up to two minutes to complete.

2. Once downloading has completed you will be redirected to this page. If it does not appear after a few minutes, reload the page. Click the ‘Download’ link. You will be asked to save ‘go-global.exe’ or automatically start downloading this file.

3. Run ‘go-global.exe’ after the download has completed.

4. The following installer should appear. Click the ‘Install’ button to begin the installation. A progress bar will appear.

5. Once the installation has completed, the ‘Close’ button will appear. Click the close button and return to your browser.

6. The web page in your browser will automatically reload and provide the ResQue login after you exit the GOGlobal Single User installer. If the page does not reload after a few moments, reload the page and the ResQue login prompt will be provided.

Compatibility

GO-Global Client

Users can connect to a GO-Global Host from any computer that supports a GO-Global client. GO-Global supports the following platforms:

  • Windows 10 Pro and Enterprise (32-bit/64-bit), Windows 8.1 Pro and Enterprise (32-bit/64-bit), Windows 7 with Service Pack 1 (32-bit/64-bit)
  • Mac OS X 10.10 and later
  • Red Hat Enterprise Linux and 6 and 7 (64-bit), CentOS 6 and 7 (64-bit), SUSE Linux Enterprise Desktop 12 (64-bit), Ubuntu 16.04 LTS (64-bit)

GO-Global supports the following browsers:

  • Internet Explorer 11 (32-bit)
  • Mozilla Firefox 52 and later (standard and ESR, 32-bit and 64-bit)
  • Apple Safari 9 or later on Mac OS X
  • Google Chrome with Windows 7, Windows 8.1, Windows 10, and Chromebook
  • Microsoft Edge

Troubleshooting

If you have any issues installing or connecting to ResQue, please ensure that security policies, antivirus or firewall software, and browser extensions are not causing issues with the GO-Global application. It is also helpful to try an alternate web browser if you are experiencing issues connecting.

You can also download a PDF version of these instructions by clicking this link.

Please contact support@n-focus.com if you continue to have problems connecting to ResQue.

Internet Maintenance Outage, October 9

Overnight maintenance activity at an upstream Internet provider has been scheduled for 12:00am EDT on Tuesday, October 9.

NFocus has been alerted that a loss of Internet service should be anticipated during a window of approximately 3 hours after maintenance begins.

NFocus has peering agreements with multiple high-speed providers to ensure fail-over redundancy in the event of such outages. However, there remains a possibility for service interruptions to occur with ResQue® and Listcounts® during this maintenance window.

Please contact your account manager or our support team if you have any questions.

Direct Mail, It Works

Direct mail continues to be a popular marketing option.

48% of small and medium-sized businesses rely on direct mail as part of their overall marketing mix, according to Borrell Associates’ 2018 annual Local Advertiser Survey.  Direct mail edged out other channels including radio (44%), Search Engine Marketing (40%), and online Banner Ads (37%).

Why are businesses still leveraging direct mail?  Because it works.

According to the DMA’s 2017 Response Rate Report, acquisition direct mail campaigns show impressive results.  These include a 30% return on investment and a 5% response rate for flat sized mail pieces.

Getting your mail piece into the right hands is key in developing an effective campaign.  The NFocus team of Data Analysts and Account Managers are your partners to help you build a powerful direct mail strategy.

Uncover your best prospects with our comprehensive Audience NSight Report.  This proprietary report identifies key characteristics of your top customer.  Select from hundreds of demographic, behavioral and property options.

Build your targeted list using the Listcounts data portal.  Access the top marketing databases including roof-top level consumer, automotive and lifestyle changes with new movers and homeowners.

Custom Match Back reporting allows you to review campaign performance and analyze your return on your investment.

Contact us today for more information on our complete direct mail solutions.

Local Advertising Expected to Grow in 2018

Traditional advertising expected to nearly double digital advertising spend in 2018.

Local advertising spend is predicted to reach $151.2 billion in 2018, a 5.2% increase over 2017, according to a recent report by research group BIA/Kelsey.  Digital ad spend is expected to take 35.3% of the overall share while traditional channels represent 64.7%.

The main driver of local ad spend is direct mail, responsible for $39.5 billion (25.4%) with local TV (13.8%) and mobile (12.6%) filling out the top 3 channels.

NFocus is your direct mail data partner.  We are here to help guide you through the process from selecting the right targeted list, maximizing your postage savings, and analyzing your results to improve your next campaign.

The Listcounts data portal and ResQue software platform are NFocus developed solutions that give you 24/7 access to the top direct mail databases along with extensive reporting and mapping functionality.  Our team of Account Managers are also here to help you select the right list to meet your target audience.

The NFocus Data Processing department is on-site and provides complete mail data processing services.  From list hygiene to complex presort processing, the Data Processing team is your experienced resource to help you minimize waste and maximize postage savings.

NFocus also gives you access to powerful resources that help you measure the success of your direct mail campaign and improve future campaigns.  The Data Processing team can provide match-back reporting to give you an accurate look at what campaigns are driving engagement.  The proprietary NSight report identifies the demographic profile of your best customer helping you make better targeting options.

For nearly 30 years NFocus has been helping our customers navigate their complex direct mail data options.  Contact us today for more information on how we can help your next campaign.