USPS 2019 Promotions and Incentives

An overview of the proposed 2019 USPS promotions and Incentives for mailers.

Each year the United States Postal Service provides several promotions and incentives for mailers to utilize new technology with their direct mail printing and messaging.  Promotions focus on specific technologies and are only available for a limited amount of time, usually 3-6 months.  The incentive programs are available for both First-Class and Marketing Mail classes.

2019 proposed USPS Promotion and Incentive program

• Tactile, Sensory & Interactive Promotion
  • February 1, 2019 – July 31, 2019
  • Encourages marketers to incorporate innovative techniques on their mailpieces including specialty paper, specialty ink, and interactive elements.
  • Available for Marketing Mail letters and flats, nonprofit Marketing mail letters and flats
  • Incentive: 2% discount of eligible postage
• Emerging and Advanced Technology Promotion
  • March 1, 2019 – August 31, 2019
  • Encourages direct mailers to incorporate advanced technology in their mail campaigns, including augmented reality, virtual reality and mixed reality.
  • Available for First-Class presort & auto letters, cards and flats, Marketing Mail letters and flats, nonprofit Marketing Mail letters and flats
  • Incentive: 2% discount on eligible postage
• Earned Value Promotion
  • April 1, 2019 – June 30, 2019
  • Encourages the use of Business Reply Mail and Courtesy Reply Mail to boost First-Class Mail volumes.
  • Available for Business Reply Mail, Courtesy Reply Mail and Share Mail cards and letters
  • Incentive: $.03 credit
• Personalized Color Transpromo Promotion
  • July 1, 2019 – December 31, 2019
  • Encourages the mailer of bills and statements to use color messaging.
  • Available for First-Class Mail commercial letters with IMb Full-Service
  • Incentive: discount of 2% of eligible postage
• Mobile Shopping Promotion
  • August 1, 2019 – December 31, 2019
  • Encourages the use of technologies to connect direct mail to online shopping, such as QR codes.
  • Available for Marketing Mail letters and flats and nonprofit Marketing Mail letters and flats
  • Incentive: 2% discount on postage for eligible pieces
• Informed Delivery Promotion
  • September 1, 2019 – November 30, 2019
  • Encourages mailers to use create Informed Delivery campaigns in conjunction with their direct mail campaign.
  •  Available for First-Class Mail presort & auto letters, cards and flats, Marketing Mail letters and flats, and nonprofit Marketing Mail letters and flats
  • Incentive: Discount of 2% on eligible postage