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Postal news and information from around the web.
USPS reviewing rule change to limit Marketing Mail content to only paper-based printed matter.
The United States Postal Service recently announced that it is considering amending the Domestic Mail Manual and revising content standards for Marketing Mail. The proposed change would limit the content of all Marketing Mail to only paper-based/printed matter; no merchandise or goods will be allowed regardless of ‘value’. The rule would affect all categories and classifications from letter to flat, profit or non-profit, and regardless of level or sortation.
The proposed standard would essentially eliminate the option for mailers to include premiums with their mail piece while using the Marketing Mail rates. Nonprofits often include premium items such as notepads, stickers, or medallions in their mail pieces to improve response rates. Mailers would be forced into other mail classifications such as Priority Mail or Parcel Select in order to continue including the premium items if the rule goes into effect.
The USPS has set a deadline of October 22, 2018 for comments for and against the rule change.
Contact your Account Manager with any questions you may have.
Postal news and information from around the web
Postal news and information from around the web.
Postal news and information from around the web
Postal news and information from around the web.
Postal and marketing news and notes from around the web:
April 12th marks the anniversary of the first United States Postal Service “Forever Stamp”.
The first Forever Stamp in the US went on sale on April 12, 2007 featuring the Liberty Bell and sold for 41 cents. Forever Stamps can be used to mail a one-once letter regardless of when the stamps were purchased no matter how postage prices change in the future. Forever Stamps are always sold at the same price as a regular first-class mail stamp.
The USPS applied to begin developing the Forever Stamp program in 2006, it was a concept similar to the United Kingdom’s practice of issuing non-denominated stamps.
The Liberty Bell design was the only Forever Stamp in circulation until October 2010 when the second design was released featuring pine cones and evergreen trees. All first-class stamps became Forever Stamps in 2011, with the exception of coils of 500, 3,000 and 10,000. In 2015 the USPS expanded the concept to incorporate several other categories including postcard, additional ounce, and two and three ounce stamps.
Source: USPS
Source: USPS Postal Facts 2017