Smart Saturation Starts Here

Posted on by Tom Russo

The NFocus Smart Saturation solution helps marketers succeed by saving money on postage while enjoying the benefits of a highly targeted list.

Saving money on postage while using roof-top level targeting seems like an impossible request.  NFocus delivers on that request with our Smart Saturation solution.

The NFocus Smart Saturation solution provides a robustly targeted list, not just simply removing addresses to meet postage levels.  NFocus works with you to identify your targeting, develop your profile and execute a finely-tuned direct mail list.

Identify

The first step in building a targeted list is identifying the best prospect.  The NFocus Audience NSight report provides a customized prospect profile based on your client list.  Overlay demographic, behavioral or property data to create a targeting profile specific to your needs.

Develop

The NFocus account management team works with you to further develop your targeting by ranking and scoring the data, helping you strengthen the profile.  The data is then loaded into the Listcounts portal to create a comprehensive customized profile.  Your priorities.  Your business rules.  Your targeting.

Execute

The NFocus data analyst team reviews your data on roof-top level, analyzing your ideal customer profile while meeting your expected postage levels and business rules.

The result is a highly targeted list, built with robust data options, custom to your marketing needs and optimized to maximize your postage savings.

Contact your representative today for more information on the NFocus Smart Saturation solution.

Direct Mail, It Works

Posted on by Tom Russo

Direct mail continues to be a popular marketing option.

48% of small and medium-sized businesses rely on direct mail as part of their overall marketing mix, according to Borrell Associates’ 2018 annual Local Advertiser Survey.  Direct mail edged out other channels including radio (44%), Search Engine Marketing (40%), and online Banner Ads (37%).

Why are businesses still leveraging direct mail?  Because it works.

According to the DMA’s 2017 Response Rate Report, acquisition direct mail campaigns show impressive results.  These include a 30% return on investment and a 5% response rate for flat sized mail pieces.

Getting your mail piece into the right hands is key in developing an effective campaign.  The NFocus team of Data Analysts and Account Managers are your partners to help you build a powerful direct mail strategy.

Uncover your best prospects with our comprehensive Audience NSight Report.  This proprietary report identifies key characteristics of your top customer.  Select from hundreds of demographic, behavioral and property options.

Build your targeted list using the Listcounts data portal.  Access the top marketing databases including roof-top level consumer, automotive and lifestyle changes with new movers and homeowners.

Custom Match Back reporting allows you to review campaign performance and analyze your return on your investment.

Contact us today for more information on our complete direct mail solutions.

Listcounts: 24-7 Access to the Top Marketing Databases

Posted on by Tom Russo

Data Agency Solutions For On-Demand Marketing

Unlike list brokers that simply resell a mailing list, NFocus is a data agency with the purpose of positioning and hosting data to create scalable and brandable solutions for your business. Printers, marketers, publishers, retail companies and non-profits have partnered with NFocus because of our deep postal knowledge, extensive data portfolio, and direct mail data technology.

The Data

NFocus is the only company hosting and managing the largest postal, consumer, mortgage, property and automotive databases.  Along with access to weekly lifestyle files, bankruptcy, stressed property and behavioral databases, NFocus is positioned to be your data partner.  NFocus provides a comprehensive data portfolio to help our partners reach their direct marketing goals.

The Solution

Developed and managed by NFocus, the Listcounts portal provides you 24/7 access to the top marketing databases available.   Easily accessible, continually updated and customizable, the Listcounts portal gives you total control scaled to meet your specific needs.

Your Listcounts branded portal gives you full admin privileges to manage your customers, your queries and your pricing.

Create targeted direct mail campaigns with features including robust mapping options, list segmentation, suppression, and extensive reporting capabilities.

Every year hundreds of companies trust NFocus to process billions of records that drive their direct marketing success.  NFocus is your partner to help you grow with data.

Contact NFocus today to schedule a demo of Listcounts.

Target New Homeowners

Posted on by Tom Russo

Increase your customer base by targeting households ready to make major purchases.

Buying a home is a major event, it also triggers an influx of new spending. The NFocus New Homeowner database gives you the ability to create a targeted direct mail campaign to these in-demand consumers, helping you turn new homeowners into new customers.

During the first two years after closing on a new home, the average new homeowner spends $4,500 more than a non-mover according to a recent National Association of Home Builders report.  New homeowners are making major purchases on appliances, furnishings, and home improvements, among other items.

The New Homeowner data file is compiled strictly from county courthouse deed transactions.  The database includes only residential new home purchases.  Lot sales, refinances, and commercial property sales are excluded from the file to enhance the targeting efficiency.

The NFocus New Homeowner file provides comprehensive coverage with data from more than 1,300 counties with in-depth coverage in the top 100 metro markets.

Recommended uses include retail, home furnishings, insurance, home repair, remodeling, and landscaping direct mail campaigns.

Access the NFocus New Homeowner data file 24/7 on the Listcounts® portal or contact your Account Manager for details

Pinpoint Your Best Direct Mail Targets

Posted on by Tom Russo

The NFocus Consumer Household database offers the best option for highly targeted marketing campaigns.

The NFocus Consumer Household dataset is the industry’s most comprehensive compiled data source for household demographics for your next direct mail campaign.  The file provides robust targeting options with up to five individuals at a household level and thousands of demographic combinations and selects.

The file delivers a complete targeting solution by providing one of the largest databases available – 140 million households, 235 million individuals from 31 different sources and is updated monthly.

The wide range of demographic select options include financial, individual age & date of birth, dwelling characteristics, children, lifestyle, occupation and culture.

Recommended uses include retail, insurance, financial, utilities & telecommunications, travel & hospitality, home improvement, specialty & lifestyle publications and nonprofit direct mail campaigns.

Access the NFocus Consumer Household data file 24/7 via Listcounts or contact your representative for more details.

Direct Mail And Automotive Dealers

Posted on by Tom Russo

Direct mail continues to be an important marketing option for new car dealers.

The average new car dealer spent over $575,000 on advertising in 2017 with 7.2% being earmarked for direct mail, according to the recently released NADA Data report.

NFocus offers several data solutions to maximize any automotive direct mail campaign.

* Automotive Direct – Comprehensive database of automotive owners available with over 150 million records.  Selection options include Make/Model/Year and households In-Market to purchase a new vehicle in the next 60 days.  Access the Automotive Direct database 24/7 on the Listcounts data portal.

* Buy Back Campaigns – Append trade-in values to lift engagement with your print campaign.

* Complete Data Options – Choose from household demographics, financial selects, or saturation to build the right list for the right audience.

* Postal Optimization – Our postal processing experts are here to help you maximize your postal savings.

* Match Back Analysis – Review engagement to improve future campaigns with custom match back reporting.

Contact your Account Manager today for more information on the NFocus automotive data opportunities.  Or login to your Listcounts account to access the Automotive Direct data file.

Target Power Sports & Recreational Enthusiasts

Posted on by Tom Russo

NFocus can help you find the best prospects in the passionate market of motorcycle, boat and RV owners.

The power sports and recreational vehicle market continues to thrive and grow in the US.  The Motorcycle, Boats & RV database will help your clients tap into this great opportunity.

Use the demographics available in the NFocus Consumer Household File to target a stronger prospect by adding selects like Household Income, Target Value Score or Net Worth.

The Motorcycles, Boats & RV data file can be used for service, insurance, aftermarket and buy-back campaigns.

Additional options include a purchase predictor for households more likely to buy a recreational vehicle in the near future and All-Terrain Vehicle (ATV) owners.

Contact your Account Manager for more information on the Motorcycle, Boats and RV database.

Direct Mail Dominates Local Advertising Spend

Posted on by Tom Russo

Direct mail continues to show strength for local marketing.

According to the 2017 BIA/Kelsey U.S. Local Advertising Forecast, direct mail is at the top of the list for both revenue and share of the $147.9 billion local advertising market.  The top five media channels are:

  • Direct Mail: $37.1 billion (25% share)
  • Local TV: $20.9 billion (14% share)
  • Online / Interactive: $18.6 billion (11% share)
  • Newspapers: $16 billion (11% share)
  • Mobile: $16 billion (11% share)

NFocus has been working with the top direct marketers, printers and publishers since 1989 helping them maximize their direct mail strategy.  We provide complete data intelligence with thousands of demographic, financial, transactional, behavioral, and trigger overlay options.

NFocus is the industry leader in developing solutions built for data marketers. The Listcounts® Data Portal provides access to the top direct mail databases in the market 24/7. Our Encore CDM™ Solution offers complete campaign management from hygiene to response analysis. And our ResQue® Software provides unparalleled tools to help you manage your saturation mailing, including territory management and dynamic route tracking technology.

Contact NFocus today for more information on how we can help you maximize your direct mail and improve your results.

 

Source: BIA/Kelsey

Direct Mail's Positive Impact on the Younger Audience

Posted on by Tom Russo
In the digital age direct mail drives engagement with millennials.

That statement may seem like a contradiction of common knowledge but it is true based on recent reporting. The average American devotes about 10 hours a day to screen time but the digital landscape is fragmented with multiple platform and channel options making it difficult for marketers to stand out. Direct mail is proving itself effective at grabbing the attention of the younger audience.

Millennials are more likely to interact with direct mail than previous generations.

This younger audience will scan, sort, read and share the mail they receive, providing a captive and coveted audience for marketers.

Yes millennials do spend a lot of time on devices, but the data shows that if you are trying to reach this generation direct mail should be part of your omni-channel marketing approach.
NFocus provides multiple targeting options to help you reach this audience and stand out including our Consumer Household database and the Automotive Direct file. Contact your Account Manager or email us for more information on targeting options for your next direct mail campaign.

 

Source: Mail Moments: March 2016 Review, USPS (2016)