Target New Homeowners

Posted on by Tom Russo

Increase your customer base by targeting households ready to make major purchases.

Buying a home is a major event, it also triggers an influx of new spending. The NFocus New Homeowner database gives you the ability to create a targeted direct mail campaign to these in-demand consumers, helping you turn new homeowners into new customers.

During the first two years after closing on a new home, the average new homeowner spends $4,500 more than a non-mover according to a recent National Association of Home Builders report.  New homeowners are making major purchases on appliances, furnishings, and home improvements, among other items.

The New Homeowner data file is compiled strictly from county courthouse deed transactions.  The database includes only residential new home purchases.  Lot sales, refinances, and commercial property sales are excluded from the file to enhance the targeting efficiency.

The NFocus New Homeowner file provides comprehensive coverage with data from more than 1,300 counties with in-depth coverage in the top 100 metro markets.

Recommended uses include retail, home furnishings, insurance, home repair, remodeling, and landscaping direct mail campaigns.

Access the NFocus New Homeowner data file 24/7 on the Listcounts® portal or contact your Account Manager for details

Pinpoint Your Best Direct Mail Targets

Posted on by Tom Russo

The NFocus Consumer Household database offers the best option for highly targeted marketing campaigns.

The NFocus Consumer Household dataset is the industry’s most comprehensive compiled data source for household demographics for your next direct mail campaign.  The file provides robust targeting options with up to five individuals at a household level and thousands of demographic combinations and selects.

The file delivers a complete targeting solution by providing one of the largest databases available – 140 million households, 235 million individuals from 31 different sources and is updated monthly.

The wide range of demographic select options include financial, individual age & date of birth, dwelling characteristics, children, lifestyle, occupation and culture.

Recommended uses include retail, insurance, financial, utilities & telecommunications, travel & hospitality, home improvement, specialty & lifestyle publications and nonprofit direct mail campaigns.

Access the NFocus Consumer Household data file 24/7 via Listcounts or contact your representative for more details.

Understand Your Audience and Improve Your Results

Posted on by Tom Russo

The NFocus Audience NSight Report is your all-in-one detailed view of your market and your marketing road map.

It is a daunting task.  You have gathered customer information but you are not sure what the next step is.  Your advertisers are demanding more demographic profiles of your direct mail list.

What does the local population look like?

How do you segment your marketing to maximize your impact?

What new geographic areas can you target?

NFocus created the Audience NSight Report to answer those questions and provide comprehensive analysis of your data.

The NSight report is customized with the demographic selects that matter to you and your customers focused on your marketing footprint.

Data Selection options include:

  • Consumer
    •  Economic
    • Behavioral
    • Interest
  • Property
    • Property type
    • Year Built
    • Home Value
    • Acres
  • Plus other data options

Target the best audience.  Optimize your marketing.  Expand your reach.

Contact NFocus to learn more about Audience NSight Reporting options.

NFocus at the National Postal Forum

Posted on by Tom Russo

Knowledgeable people are a big part of what makes NFocus the data company our customers partner with to reach their target audiences. That’s why NFocus sends its employees to national industry conferences to strengthen its knowledge base.

Mike Murphy, NFocus Lead Data Analyst, attended the National Postal Forum in San Antonio completing the Certified Direct Mail Professionals (CDMP) continuing education course.  The CDMP certification further solidifies NFocus’ position as a market leader and trusted partner for direct marketing database management, data processing and postage optimization.

The CDMP certification course is sponsored by the United States Postal Service and was developed by a committee of USPS and mailing industry experts.  The multi-day extensive curriculum included topics in key areas including:

  • Omni-Marketing Mailing
  • List and Database Management
  • Response Rates
  • Technology
  • Testing
  • Media Attribution

About the NPF: The National Postal Forum is the shipping and mailing industry’s premier educational venue, trade show and networking event. The four-day conference is the only event that works directly with the USPS to provide the most comprehensive educational platform possible.

Contact NFocus for more information on direct mail data and processing services.

Direct Mail And Automotive Dealers

Posted on by Tom Russo

Direct mail continues to be an important marketing option for new car dealers.

The average new car dealer spent over $575,000 on advertising in 2017 with 7.2% being earmarked for direct mail, according to the recently released NADA Data report.

NFocus offers several data solutions to maximize any automotive direct mail campaign.

* Automotive Direct – Comprehensive database of automotive owners available with over 150 million records.  Selection options include Make/Model/Year and households In-Market to purchase a new vehicle in the next 60 days.  Access the Automotive Direct database 24/7 on the Listcounts data portal.

* Buy Back Campaigns – Append trade-in values to lift engagement with your print campaign.

* Complete Data Options – Choose from household demographics, financial selects, or saturation to build the right list for the right audience.

* Postal Optimization – Our postal processing experts are here to help you maximize your postal savings.

* Match Back Analysis – Review engagement to improve future campaigns with custom match back reporting.

Contact your Account Manager today for more information on the NFocus automotive data opportunities.  Or login to your Listcounts account to access the Automotive Direct data file.

Target Power Sports & Recreational Enthusiasts

Posted on by Tom Russo

NFocus can help you find the best prospects in the passionate market of motorcycle, boat and RV owners.

The power sports and recreational vehicle market continues to thrive and grow in the US.  The Motorcycle, Boats & RV database will help your clients tap into this great opportunity.

Use the demographics available in the NFocus Consumer Household File to target a stronger prospect by adding selects like Household Income, Target Value Score or Net Worth.

The Motorcycles, Boats & RV data file can be used for service, insurance, aftermarket and buy-back campaigns.

Additional options include a purchase predictor for households more likely to buy a recreational vehicle in the near future and All-Terrain Vehicle (ATV) owners.

Contact your Account Manager for more information on the Motorcycle, Boats and RV database.

Local Advertising Expected to Grow in 2018

Posted on by Tom Russo

Traditional advertising expected to nearly double digital advertising spend in 2018.

Local advertising spend is predicted to reach $151.2 billion in 2018, a 5.2% increase over 2017, according to a recent report by research group BIA/Kelsey.  Digital ad spend is expected to take 35.3% of the overall share while traditional channels represent 64.7%.

The main driver of local ad spend is direct mail, responsible for $39.5 billion (25.4%) with local TV (13.8%) and mobile (12.6%) filling out the top 3 channels.

NFocus is your direct mail data partner.  We are here to help guide you through the process from selecting the right targeted list, maximizing your postage savings, and analyzing your results to improve your next campaign.

The Listcounts data portal and ResQue software platform are NFocus developed solutions that give you 24/7 access to the top direct mail databases along with extensive reporting and mapping functionality.  Our team of Account Managers are also here to help you select the right list to meet your target audience.

The NFocus Data Processing department is on-site and provides complete mail data processing services.  From list hygiene to complex presort processing, the Data Processing team is your experienced resource to help you minimize waste and maximize postage savings.

NFocus also gives you access to powerful resources that help you measure the success of your direct mail campaign and improve future campaigns.  The Data Processing team can provide match-back reporting to give you an accurate look at what campaigns are driving engagement.  The proprietary NSight report identifies the demographic profile of your best customer helping you make better targeting options.

For nearly 30 years NFocus has been helping our customers navigate their complex direct mail data options.  Contact us today for more information on how we can help your next campaign.

Complete Publication Services

Posted on by Tom Russo

The NFocus Data Experts are your resource to maximize distribution, reduce waste and improve your publication’s bottom line.

The postal system is complex and always changing.  On average 11% of your distribution list will move in the next 12 months*.  Advertisers want to understand who is reading your publication.

NFocus provides best-in-class solutions to improve your address quality, manage your mailing and postage, and analyze your readership.

Pre-Mailing

A dirty list is an expensive list that can cost you thousands in returns.  NFocus applies a complete bundle of address quality services to minimize expensive waste.

Mailing

You benefit from the NFocus Data Processing department’s vast postal knowledge and expertise.  NFocus works with you to manage your postage regardless of the complexity of your list.

Post-Mailing

Proprietary NControl reports map out your continued improvement by tracking quality, postage, and distribution.  Galley audit reports to verify circulation.  The NFocus developed Audience NSight reporting provides detailed demographic information about your readers, helping your advertisers reach the right audience.

NFocus is your complete publication data resource.  Contact us today for more information.

 

*US Census Bureau

2018 Postage Rate Calculators Now Available

Posted on by Tom Russo

New postage rates have gone into effect, let NFocus help you navigate the changes.

The Postal Service has raised postage rates for 2018.  The new rates are for both Market Dominant (First-Class, Marketing Mail, and Periodicals) and Competitive products (Priority Mail, international mail, and shipping).  Rates in the Competitive category have increased an average of 3.9% while the Market Dominant products saw an average increase of about 2%.

A few examples of the new rates are listed below.

Category – Marketing Mail Commercial Current Price New Price Change
Flats Saturation SCF $0.164 $0.165 0.61%
Flats Saturation NDC $0.178 $0.179 0.56%
Letters Saturation SCF $0.155 $0.158 1.94%
Letters Saturation NDC $0.162 $0.164 1.23%

NFocus provides postage calculators to help mailers get a better estimate on how the new rate structure will affect their mailings.  Download the updated calculators below.

2018 USPS Marketing Mail Calculator

2018 USPS Periodicals Rate Calculator

Still have questions? Contact your Account Manager or request more information here.  The NFocus team is your postage resource.  We can provide assistance with helping you understand how the new rates will affect your mailing program, or review postage optimization options to help you better manage your postage costs.

Direct Mail Dominates Local Advertising Spend

Posted on by Tom Russo

Direct mail continues to show strength for local marketing.

According to the 2017 BIA/Kelsey U.S. Local Advertising Forecast, direct mail is at the top of the list for both revenue and share of the $147.9 billion local advertising market.  The top five media channels are:

  • Direct Mail: $37.1 billion (25% share)
  • Local TV: $20.9 billion (14% share)
  • Online / Interactive: $18.6 billion (11% share)
  • Newspapers: $16 billion (11% share)
  • Mobile: $16 billion (11% share)

NFocus has been working with the top direct marketers, printers and publishers since 1989 helping them maximize their direct mail strategy.  We provide complete data intelligence with thousands of demographic, financial, transactional, behavioral, and trigger overlay options.

NFocus is the industry leader in developing solutions built for data marketers. The Listcounts® Data Portal provides access to the top direct mail databases in the market 24/7. Our Encore CDM™ Solution offers complete campaign management from hygiene to response analysis. And our ResQue® Software provides unparalleled tools to help you manage your saturation mailing, including territory management and dynamic route tracking technology.

Contact NFocus today for more information on how we can help you maximize your direct mail and improve your results.

 

Source: BIA/Kelsey