Direct Mail Dominates Local Advertising Spend

Posted on by Tom Russo

Direct mail continues to show strength for local marketing.

According to the 2017 BIA/Kelsey U.S. Local Advertising Forecast, direct mail is at the top of the list for both revenue and share of the $147.9 billion local advertising market.  The top five media channels are:

  • Direct Mail: $37.1 billion (25% share)
  • Local TV: $20.9 billion (14% share)
  • Online / Interactive: $18.6 billion (11% share)
  • Newspapers: $16 billion (11% share)
  • Mobile: $16 billion (11% share)

NFocus has been working with the top direct marketers, printers and publishers since 1989 helping them maximize their direct mail strategy.  We provide complete data intelligence with thousands of demographic, financial, transactional, behavioral, and trigger overlay options.

NFocus is the industry leader in developing solutions built for data marketers. The Listcounts® Data Portal provides access to the top direct mail databases in the market 24/7. Our Encore CDM™ Solution offers complete campaign management from hygiene to response analysis. And our ResQue® Software provides unparalleled tools to help you manage your saturation mailing, including territory management and dynamic route tracking technology.

Contact NFocus today for more information on how we can help you maximize your direct mail and improve your results.

 

Source: BIA/Kelsey

First US Postage Stamp Issued 170 Years Ago

Posted on by Tom Russo

July 1st marks the anniversary of the first United States postage stamp being issued back in 1847.

The first general issue postage stamps went on sale 170 years ago in New York City.  Prior to this letters were taken to a Post Office where the postmaster would individually inspect each one.  The postmaster would consider the number of pages in the letter and the distance it would travel before issuing a rate, which would then be noted in the top right corner.  Postage could be paid in advance, by the recipient once delivered or partially by both parties.

The first two stamps featured Ben Franklin, the first Postmaster General, and George Washington.  Franklin’s stamp was priced at five cents while Washington’s stamp was valued at ten cents.

Even though the first stamps were issued in 1847 other payment methods were still used until 1856 when the use of government issued stamps became standard.

 

Source: USPS

July 4th Holiday

Posted on by Tom Russo

NFocus will be closed Tuesday July 4th in observance of Independence Day.

Please contact your Account Manager or Support to discuss any questions or changes that you need to make for your orders.