Lancaster, OH, USA
(740) 654-5809
NFocus will be closed Monday May 28th in observance of Memorial Day.
Please contact Support or your Account Manager if you need any assistance revising your order schedule.
NFocus at the National Postal Forum
Knowledgeable people are a big part of what makes NFocus the data company our customers partner with to reach their target audiences. That’s why NFocus sends its employees to national industry conferences to strengthen its knowledge base.
Mike Murphy, NFocus Lead Data Analyst, attended the National Postal Forum in San Antonio completing the Certified Direct Mail Professionals (CDMP) continuing education course. The CDMP certification further solidifies NFocus’ position as a market leader and trusted partner for direct marketing database management, data processing and postage optimization.
The CDMP certification course is sponsored by the United States Postal Service and was developed by a committee of USPS and mailing industry experts. The multi-day extensive curriculum included topics in key areas including:
- Omni-Marketing Mailing
- List and Database Management
- Response Rates
- Technology
- Testing
- Media Attribution
About the NPF: The National Postal Forum is the shipping and mailing industry’s premier educational venue, trade show and networking event. The four-day conference is the only event that works directly with the USPS to provide the most comprehensive educational platform possible.
Contact NFocus for more information on direct mail data and processing services.
Postal Facts and Info
Some fascinating facts about the United States Postal Service
The Postal Service processes 5,711 mailpieces every second, 493.4 million each day and 149.5 billion in 2017.
The Postal Service has 6,955 letter carriers who deliver mail entirely on foot.
There are 157.3 million delivery points in the US, up from 149.2 million in 2008.
47% of the world’s mail volume is handled by the USPS.
There are nearly 42,000 ZIP codes in the United States.
The ZIP code with the most street deliveries: 10025 in New York with over 45,000 delivery points.
19 billion postage stamps were printed in 2017.
There are more than 13,000 Main Streets in the US, the most popular street name. Maple is second with 8,000.
The longest carrier route is in Kansas where the carrier travels 185.4 miles.
The USPS purchased 660 million rubber bands in 2017.
NFocus Announces Expansion of Business Development Team
NFocus is excited to announce several changes to the Office of Business Development.
Michael Gregory joins NFocus in the role of Sales Executive focusing on strategic new business development. As Sales Executive Michael will be responsible for creating custom data solutions for a wide variety of market segments.
Michael’s background includes 14 years of direct data marketing sales and management experience.
“We are thrilled to have Michael join the NFocus family,” said Tim Giese, Director of Business Development. “The addition of Michael to the Business Development staff helps strengthen our position as the premier data agency in the marketplace.”
Michael earned his Bachelor of Science in Business Administration from Central Michigan University and his Master of Business Administration from Walsh College. Michael lives in Michigan with his wife and two children.
James Vitela is also joining the NFocus family as a Sales Executive.
In the role of Sales Executive, James is responsible for growing and developing new business with printers, publishers and marketing agencies. James’ background includes more than 15 years of sales and management experience in the financial, media and data industries.
“James is a great addition to our staff,” said Tim Giese. “James’ varied background and experience is beneficial in helping to build partnerships across all of our key segments.”
James currently lives in Lancaster with his wife and is active in several community organizations including Big Brothers Big Sisters, The Decorative Arts Center, and the Fairfield Heritage Association. James studied Business Administration at the University of Arkansas at Little Rock and Austin Community College.
Tiffani Rossi, who has been with NFocus for three years, is moving into the role of Client Growth Specialist.
As Client Growth Specialist Tiffani is focused on strategically growing our current partnerships. She will help our clients improve their marketing efforts through optimizing campaign targeting, improving data quality, and analyzing results.
Tiffani earned a Bachelor’s degree from Park University and an Associate’s degree from Hocking College. Tiffani was born and raised in Lancaster, Ohio where she currently lives with her husband, two kids, three dogs, two cats, a turtle, and a hamster.
“It is a very exciting time here at NFocus,” said Doug Cronin, Owner and President. “With the addition of James and Michael, plus Tiffani’s new focus, we’re positioned to create long term success for our clients and develop new, exciting partnerships.”
NFocus is a company rooted in strong data, supported by knowledgeable people and strengthened by innovative solutions to accelerate customer success. Founded in 1989, NFocus has grown to process billions of postal addresses annually and work with publishers, printers and direct marketers across the country helping them understand and target their prospects.
NFocus Closed Good Friday
NFocus will be closed Friday March 30th in observance of Good Friday.
Please contact Support or your Account Manager if you need any assistance revising your order schedule.
Target Power Sports & Recreational Enthusiasts
NFocus can help you find the best prospects in the passionate market of motorcycle, boat and RV owners.
The power sports and recreational vehicle market continues to thrive and grow in the US. The Motorcycle, Boats & RV database will help your clients tap into this great opportunity.
Use the demographics available in the NFocus Consumer Household File to target a stronger prospect by adding selects like Household Income, Target Value Score or Net Worth.
The Motorcycles, Boats & RV data file can be used for service, insurance, aftermarket and buy-back campaigns.
Additional options include a purchase predictor for households more likely to buy a recreational vehicle in the near future and All-Terrain Vehicle (ATV) owners.
Contact your Account Manager for more information on the Motorcycle, Boats and RV database.
Local Advertising Expected to Grow in 2018
Traditional advertising expected to nearly double digital advertising spend in 2018.
Local advertising spend is predicted to reach $151.2 billion in 2018, a 5.2% increase over 2017, according to a recent report by research group BIA/Kelsey. Digital ad spend is expected to take 35.3% of the overall share while traditional channels represent 64.7%.
The main driver of local ad spend is direct mail, responsible for $39.5 billion (25.4%) with local TV (13.8%) and mobile (12.6%) filling out the top 3 channels.
NFocus is your direct mail data partner. We are here to help guide you through the process from selecting the right targeted list, maximizing your postage savings, and analyzing your results to improve your next campaign.
The Listcounts data portal and ResQue software platform are NFocus developed solutions that give you 24/7 access to the top direct mail databases along with extensive reporting and mapping functionality. Our team of Account Managers are also here to help you select the right list to meet your target audience.
The NFocus Data Processing department is on-site and provides complete mail data processing services. From list hygiene to complex presort processing, the Data Processing team is your experienced resource to help you minimize waste and maximize postage savings.
NFocus also gives you access to powerful resources that help you measure the success of your direct mail campaign and improve future campaigns. The Data Processing team can provide match-back reporting to give you an accurate look at what campaigns are driving engagement. The proprietary NSight report identifies the demographic profile of your best customer helping you make better targeting options.
For nearly 30 years NFocus has been helping our customers navigate their complex direct mail data options. Contact us today for more information on how we can help your next campaign.
Listcounts Scheduled Maintenance
A maintenance outage for Listcounts is scheduled for Saturday March 3rd at 2:00pm EST and will last for approximately 4 hours. Listcounts will not be available during that time.
Please contact your Account Manager or Support if you have any questions.
Thank you for your patience.
Sincerely,
The NFocus Support Team
2018 Postage Rate Calculators Now Available
New postage rates have gone into effect, let NFocus help you navigate the changes.
The Postal Service has raised postage rates for 2018. The new rates are for both Market Dominant (First-Class, Marketing Mail, and Periodicals) and Competitive products (Priority Mail, international mail, and shipping). Rates in the Competitive category have increased an average of 3.9% while the Market Dominant products saw an average increase of about 2%.
A few examples of the new rates are listed below.
| Category – Marketing Mail Commercial | Current Price | New Price | Change |
| Flats Saturation SCF | $0.164 | $0.165 | 0.61% |
| Flats Saturation NDC | $0.178 | $0.179 | 0.56% |
| Letters Saturation SCF | $0.155 | $0.158 | 1.94% |
| Letters Saturation NDC | $0.162 | $0.164 | 1.23% |
NFocus provides postage calculators to help mailers get a better estimate on how the new rate structure will affect their mailings. Download the updated calculators below.
2018 USPS Marketing Mail Calculator
2018 USPS Periodicals Rate Calculator
Still have questions? Contact your Account Manager or request more information here. The NFocus team is your postage resource. We can provide assistance with helping you understand how the new rates will affect your mailing program, or review postage optimization options to help you better manage your postage costs.
Final Run for the Pony Express
The Pony Express, an icon of America’s Old West, took it’s final run on October 26th, 1861.
As the United States quickly expanded west in the mid-1800’s the need for for fast mail service became apparent. The population was migrating west in large numbers thanks to the Gold Rush, the Oregon Trail and the Mormon exodus.
In 1860 the need for fast mail service was answered by the Leavenworth & Pike’s Peak Express Company, later to be know as the Pony Express. The Pony Express was able to transport mail more than 1,800 miles in 10 days from Missouri to Sacramento, California providing a service faster than any other option at the time.
Skilled riders familiar with the rugged western terrain where hired to run the routes and earned a wage of $50 per month.
Just 10 short weeks after the Express’ first run Congress passed a bill authorizing the construction of the final segment of the transcontinental telegraph line connecting the mid-west to the Pacific coast. 16 months later on October 26th, 1861 New York and San Francisco became directly connected via telegraph and operations of the Pony Express were terminated.
Although the vast majority of the routes have disappeared over time, some small sections of the original trail can still be seen in California and Utah. Dozens of historical markers now stand where Pony Express stations once stood.
Source: National Parks Service