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Postal News and Information, October 8th

Postal news from around the web:

NControl Report Helps Publishers Stay on Track

Delivery Point Validation, Address Element Change Service, Coding Accuracy Support System, National Change of Address…it is difficult to keep it all straight.  But for publishers it can be a costly mistake to not pay attention to the details.  NFocus is here to help you keep track of all the details and improve your bottom line.

NFocus developed the NControl Report to give publishers a tool to navigate the confusing and ever changing postal landscape.  The NControl Report provides  a quick snapshot of the current mailing, year to date mailing information, mail split information, CASS®, DPV®, SuiteLink®, NCOALink® and LACSLink® details.

The report is an invaluable resource for publishers helping them identify areas to fix errors, improve delivery and lower expenses.  The report provides detailed information on potential issues with your mailing list and highlights specific action items publishers can take to improve their delivery.

The NControl Report is one component of the comprehensive solutions NFocus has developed while working with publishers over the last 30 years.

Contact us today for more information on how we can help you keep track of all the details and improve your publication’s bottom line.

Internet Maintenance Outage, October 9

Overnight maintenance activity at an upstream Internet provider has been scheduled for 12:00am EDT on Tuesday, October 9.

NFocus has been alerted that a loss of Internet service should be anticipated during a window of approximately 3 hours after maintenance begins.

NFocus has peering agreements with multiple high-speed providers to ensure fail-over redundancy in the event of such outages. However, there remains a possibility for service interruptions to occur with ResQue® and Listcounts® during this maintenance window.

Please contact your account manager or our support team if you have any questions.

Proposed New Rule About Premiums in Marketing Mail

USPS reviewing rule change to limit Marketing Mail content to only paper-based printed matter.

The United States Postal Service recently announced that it is considering amending the Domestic Mail Manual and revising content standards for Marketing Mail.  The proposed change would limit the content of all Marketing Mail to only paper-based/printed matter; no merchandise or goods will be allowed regardless of ‘value’.  The rule would affect all categories and classifications from letter to flat, profit or non-profit, and regardless of level or sortation.

The proposed standard would essentially eliminate the option for mailers to include premiums with their mail piece while using the  Marketing Mail rates.  Nonprofits often include premium items such as notepads, stickers, or medallions in their mail pieces to improve response rates.  Mailers would be forced into other mail classifications such as Priority Mail or Parcel Select in order to continue including the premium items if the rule goes into effect.

The USPS has set a deadline of October 22, 2018 for comments for and against the rule change.

Contact your Account Manager with any questions you may have.

Postal News and Information, September 10th

Postal news and information from around the web

Smart Saturation Starts Here

The NFocus Smart Saturation solution helps marketers succeed by saving money on postage while enjoying the benefits of a highly targeted list.

Saving money on postage while using roof-top level targeting seems like an impossible request.  NFocus delivers on that request with our Smart Saturation solution.

The NFocus Smart Saturation solution provides a robustly targeted list, not just simply removing addresses to meet postage levels.  NFocus works with you to identify your targeting, develop your profile and execute a finely-tuned direct mail list.

Identify

The first step in building a targeted list is identifying the best prospect.  The NFocus Audience NSight report provides a customized prospect profile based on your client list.  Overlay demographic, behavioral or property data to create a targeting profile specific to your needs.

Develop

The NFocus account management team works with you to further develop your targeting by ranking and scoring the data, helping you strengthen the profile.  The data is then loaded into the Listcounts portal to create a comprehensive customized profile.  Your priorities.  Your business rules.  Your targeting.

Execute

The NFocus data analyst team reviews your data on roof-top level, analyzing your ideal customer profile while meeting your expected postage levels and business rules.

The result is a highly targeted list, built with robust data options, custom to your marketing needs and optimized to maximize your postage savings.

Contact your representative today for more information on the NFocus Smart Saturation solution.

Postal News and Information, August 27th

Postal news and information from around the web.