Lancaster, OH, USA
(740) 654-5809
NFocus will be closed Friday March 30th in observance of Good Friday.
Please contact Support or your Account Manager if you need any assistance revising your order schedule.
Target Power Sports & Recreational Enthusiasts
NFocus can help you find the best prospects in the passionate market of motorcycle, boat and RV owners.
The power sports and recreational vehicle market continues to thrive and grow in the US. The Motorcycle, Boats & RV database will help your clients tap into this great opportunity.
Use the demographics available in the NFocus Consumer Household File to target a stronger prospect by adding selects like Household Income, Target Value Score or Net Worth.
The Motorcycles, Boats & RV data file can be used for service, insurance, aftermarket and buy-back campaigns.
Additional options include a purchase predictor for households more likely to buy a recreational vehicle in the near future and All-Terrain Vehicle (ATV) owners.
Contact your Account Manager for more information on the Motorcycle, Boats and RV database.
Local Advertising Expected to Grow in 2018
Traditional advertising expected to nearly double digital advertising spend in 2018.
Local advertising spend is predicted to reach $151.2 billion in 2018, a 5.2% increase over 2017, according to a recent report by research group BIA/Kelsey. Digital ad spend is expected to take 35.3% of the overall share while traditional channels represent 64.7%.
The main driver of local ad spend is direct mail, responsible for $39.5 billion (25.4%) with local TV (13.8%) and mobile (12.6%) filling out the top 3 channels.
NFocus is your direct mail data partner. We are here to help guide you through the process from selecting the right targeted list, maximizing your postage savings, and analyzing your results to improve your next campaign.
The Listcounts data portal and ResQue software platform are NFocus developed solutions that give you 24/7 access to the top direct mail databases along with extensive reporting and mapping functionality. Our team of Account Managers are also here to help you select the right list to meet your target audience.
The NFocus Data Processing department is on-site and provides complete mail data processing services. From list hygiene to complex presort processing, the Data Processing team is your experienced resource to help you minimize waste and maximize postage savings.
NFocus also gives you access to powerful resources that help you measure the success of your direct mail campaign and improve future campaigns. The Data Processing team can provide match-back reporting to give you an accurate look at what campaigns are driving engagement. The proprietary NSight report identifies the demographic profile of your best customer helping you make better targeting options.
For nearly 30 years NFocus has been helping our customers navigate their complex direct mail data options. Contact us today for more information on how we can help your next campaign.
Listcounts Scheduled Maintenance
A maintenance outage for Listcounts is scheduled for Saturday March 3rd at 2:00pm EST and will last for approximately 4 hours. Listcounts will not be available during that time.
Please contact your Account Manager or Support if you have any questions.
Thank you for your patience.
Sincerely,
The NFocus Support Team
Complete Publication Services
The NFocus Data Experts are your resource to maximize distribution, reduce waste and improve your publication’s bottom line.
The postal system is complex and always changing. On average 11% of your distribution list will move in the next 12 months*. Advertisers want to understand who is reading your publication.
NFocus provides best-in-class solutions to improve your address quality, manage your mailing and postage, and analyze your readership.
Pre-Mailing
A dirty list is an expensive list that can cost you thousands in returns. NFocus applies a complete bundle of address quality services to minimize expensive waste.
Mailing
You benefit from the NFocus Data Processing department’s vast postal knowledge and expertise. NFocus works with you to manage your postage regardless of the complexity of your list.
Post-Mailing
Proprietary NControl reports map out your continued improvement by tracking quality, postage, and distribution. Galley audit reports to verify circulation. The NFocus developed Audience NSight reporting provides detailed demographic information about your readers, helping your advertisers reach the right audience.
NFocus is your complete publication data resource. Contact us today for more information.
*US Census Bureau
2018 Postage Rate Calculators Now Available
New postage rates have gone into effect, let NFocus help you navigate the changes.
The Postal Service has raised postage rates for 2018. The new rates are for both Market Dominant (First-Class, Marketing Mail, and Periodicals) and Competitive products (Priority Mail, international mail, and shipping). Rates in the Competitive category have increased an average of 3.9% while the Market Dominant products saw an average increase of about 2%.
A few examples of the new rates are listed below.
| Category – Marketing Mail Commercial | Current Price | New Price | Change |
| Flats Saturation SCF | $0.164 | $0.165 | 0.61% |
| Flats Saturation NDC | $0.178 | $0.179 | 0.56% |
| Letters Saturation SCF | $0.155 | $0.158 | 1.94% |
| Letters Saturation NDC | $0.162 | $0.164 | 1.23% |
NFocus provides postage calculators to help mailers get a better estimate on how the new rate structure will affect their mailings. Download the updated calculators below.
2018 USPS Marketing Mail Calculator
2018 USPS Periodicals Rate Calculator
Still have questions? Contact your Account Manager or request more information here. The NFocus team is your postage resource. We can provide assistance with helping you understand how the new rates will affect your mailing program, or review postage optimization options to help you better manage your postage costs.
NFocus Response to Meltdown and Spectre Processor Security Flaw
Recently, security researchers announced several critical vulnerabilities in modern processors. These vulnerabilities are referred to as “Meltdown” and “Spectre.”
The hardware bugs allow programs to steal data which is currently processed on a computer and can affect personal computers, mobile devices and cloud services.
Due to the nature of the attack vector, we do not suspect NFocus customer or stored list data to be at risk from these potential attacks. Along with our existing security policies and procedures, NFocus has begun applying vendor provided patches to mitigate any potential future risk.
A complete overview of our response to these issues are available in our Meltdown And Spectre Advisory.
NFocus Holiday Hours
NFocus will be closed December 25th and January 1st to spend time with our families during the holidays.
Please contact your Account Manager if you need any assistance with your orders.
Final Run for the Pony Express
The Pony Express, an icon of America’s Old West, took it’s final run on October 26th, 1861.
As the United States quickly expanded west in the mid-1800’s the need for for fast mail service became apparent. The population was migrating west in large numbers thanks to the Gold Rush, the Oregon Trail and the Mormon exodus.
In 1860 the need for fast mail service was answered by the Leavenworth & Pike’s Peak Express Company, later to be know as the Pony Express. The Pony Express was able to transport mail more than 1,800 miles in 10 days from Missouri to Sacramento, California providing a service faster than any other option at the time.
Skilled riders familiar with the rugged western terrain where hired to run the routes and earned a wage of $50 per month.
Just 10 short weeks after the Express’ first run Congress passed a bill authorizing the construction of the final segment of the transcontinental telegraph line connecting the mid-west to the Pacific coast. 16 months later on October 26th, 1861 New York and San Francisco became directly connected via telegraph and operations of the Pony Express were terminated.
Although the vast majority of the routes have disappeared over time, some small sections of the original trail can still be seen in California and Utah. Dozens of historical markers now stand where Pony Express stations once stood.
Source: National Parks Service
NFocus Welcomes Executive-Level Director of Business Development
NFocus is proud to announce and welcome Tim Giese as the company’s Director of Business Development. Tim will be responsible for sales team leadership, driving new revenue growth and overall sales strategy development.
With more than 16 years of experience Tim brings a background in business/financial systems, organizational management and staff development. Through his leadership, communication and team building skills; Tim has successfully developed two non-profit organizations including Forgotten No More. Based in Bahir Dar, Ethiopia Forgotten No More has thrived and grown under Tim’s guidance. Forgotten No More provides much needed services to individuals with developmental disabilities in northern Ethiopia.
“We are extremely excited to have Tim join the NFocus staff,” said Douglas Cronin, President of NFocus. “Tim’s unique background in business and financial analytics plus his proven success in staff development makes Tim a great fit for NFocus’ long term growth strategy.”
Tim holds a Master’s of Business Administration (MBA) from Franklin University and graduated cum lade from Mt Vernon Nazarene University with a Bachelor’s of Business Administration (BBA). Tim is a member of the Business Administration National Honor Society and is board president of Forgotten No More, Inc. Tim and his wife Cheryl currently live in Columbus with their three children.
NFocus is a company rooted in strong data, supported by knowledgeable people and strengthened by innovative solutions to accelerate customer success. Founded in 1989, NFocus has grown to process billions of postal addresses annually and work with publishers, printers and direct marketers across the country helping them understand and target their prospects.